Domestika vs LinkedIn Learning:Which is more popular?
In September 2026, LinkedIn Learning had more branded searches than Domestika among online course marketplaces worldwide. LinkedIn Learning had about 823,000 branded searches, while Domestika had 246,000. LinkedIn Learning made up 10.1% of all online course marketplace searches we track, and Domestika accounted for 3%. When we asked ChatGPT and Google AI Overviews about online course marketplaces, LinkedIn Learning appeared in three of the five answers and Domestika in none.
Who do people search for more?
LinkedIn Learning, about 3 searches for every 1 for Domestika
Who does AI mention more?
LinkedIn Learning, mentioned in 3 of 5 answers, Domestika in 0
Who does AI recommend more?
LinkedIn Learning, the only one of the two named
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Top online course marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LinkedIn Learning was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Domestika did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Coursera1st
edX2nd
Udemy3rd
Skillshare4th- LinkedIn Learning5th
Domestika–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Udemy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LinkedIn Learning3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skillshare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Domestika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online course marketplaces
5 answers
Asked ChatGPT
“Which online course marketplace should I use?”
Asked ChatGPT
“What are the best online course marketplaces?”
Asked ChatGPT
“What's the best online course marketplace for a career change?”
Searched Google, AI Overview
“online courses for career change”
Searched Google, AI Overview
“affordable online courses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Domestika or LinkedIn Learning more popular in search?
This chart shows how often people search Google for Domestika and LinkedIn Learning by name. Each line represents a brand's share of searches for all six online course marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for LinkedIn Learning, Domestika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coursera | Udemy | LinkedIn Learning | edX | Domestika | Skillshare |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 44.9% | 7.4% | 4.9% | 3.3% | 2.7% |
| Nov 2025 | 32.7% | 48.8% | 6.6% | 5.4% | 3.6% | 2.9% |
| Dec 2025 | 36.5% | 44.6% | 7.3% | 4.9% | 4% | 2.7% |
| Jan 2026 | 37% | 45.2% | 6.1% | 5% | 4.1% | 2.7% |
| Feb 2026 | 35.6% | 43.5% | 7.2% | 5.9% | 3.9% | 3.9% |
| Mar 2026 | 35.1% | 42.8% | 8.6% | 5.8% | 3.9% | 3.9% |
| Apr 2026 | 37.4% | 45.7% | 7.5% | 4.1% | 3.4% | 1.8% |
| May 2026 | 37.6% | 45.9% | 7.5% | 4.1% | 3.4% | 1.5% |
| Jun 2026 | 37.8% | 46.2% | 7.6% | 4.2% | 2.8% | 1.5% |
| Jul 2026 | 38.4% | 46.9% | 6.3% | 4.2% | 2.8% | 1.3% |
| Aug 2026 | 37.9% | 46.3% | 7.6% | 4.2% | 2.8% | 1.2% |
| Sep 2026 | 41% | 41% | 10.1% | 3.7% | 3% | 1.3% |
How has the Domestika and LinkedIn Learning comparison changed over the last 12 months?
3 findings
- LinkedIn Learning was ahead of Domestika in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domestika’s share of searches among online course marketplaces worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, LinkedIn Learning’s share of searches among online course marketplaces worldwide moved from 7.4% to 10.1%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for online course marketplaces worldwide in September 2026?
2 changes
In September 2026, LinkedIn Learning gained share of searches among online course marketplaces worldwide, from 7.6% to 10.1%.
Estimated monthly branded searches for Domestika worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Domestika’s and LinkedIn Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Domestika
1 branded search term
- domestika
LinkedIn Learning
1 branded search term
- linkedin learning
Other head-to-heads among online course marketplaces
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