Khan Academy vs LinkedIn Learning:Which is searched more?
In September 2026, Khan Academy had more branded searches than LinkedIn Learning among online learning platforms worldwide. Khan Academy was estimated to have 11.1M branded searches compared to LinkedIn Learning’s 823K, and held a 57.7% Share of Search versus LinkedIn Learning’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Khan Academy or LinkedIn Learning?
Compare the online course platforms people use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Khan Academy, LinkedIn Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Coursera | Udemy | LinkedIn Learning | edX | MasterClass | Skillshare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.5% | 22.6% | 3.7% | 2.5% | 1.1% | 1.4% |
| Nov 2025 | 47.3% | 17.3% | 25.9% | 3.5% | 2.8% | 1.6% | 1.6% |
| Dec 2025 | 44.9% | 20.1% | 24.6% | 4% | 2.7% | 2.2% | 1.5% |
| Jan 2026 | 40.7% | 22.2% | 27.2% | 3.7% | 3% | 1.6% | 1.6% |
| Feb 2026 | 44.8% | 20% | 24.5% | 4% | 3.3% | 1.2% | 2.2% |
| Mar 2026 | 44.1% | 19.8% | 24.1% | 4.9% | 3.2% | 1.8% | 2.2% |
| Apr 2026 | 45.7% | 20.5% | 25% | 4.1% | 2.2% | 1.5% | 1% |
| May 2026 | 41% | 22.4% | 27.4% | 4.5% | 2.5% | 1.3% | 0.9% |
| Jun 2026 | 36.2% | 24.2% | 29.6% | 4.9% | 2.7% | 1.5% | 0.98% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 3.7% | 2.5% | 1.1% | 0.75% |
| Aug 2026 | 51% | 18.7% | 22.8% | 3.8% | 2.1% | 1.1% | 0.61% |
| Sep 2026 | 57.7% | 17.4% | 17.4% | 4.3% | 1.6% | 1% | 0.57% |
How has the Khan Academy and LinkedIn Learning comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of LinkedIn Learning in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide moved from 50.2% to 57.7%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms worldwide moved from 3.7% to 4.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for online learning platforms worldwide in September 2026?
2 changes
In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.
In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.
Other head-to-heads among online learning platforms
How each brand is measured
Brandwave collects information about searches that people make online using Khan Academy’s and LinkedIn Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Khan Academy
1 branded search term
- khan academy
LinkedIn Learning
1 branded search term
- linkedin learning
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.