Brandwave

edX vs Purdue Global:Which is more popular?

In October 2026, Purdue Global had more branded searches than edX among university online degrees worldwide. Purdue Global had about 74,000 branded searches, while edX had 320. Purdue Global made up 3.4% of all university online degree searches we track, and edX accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about university online degrees, neither edX nor Purdue Global appeared in any of the five answers.

Among university online degrees worldwide in October 2026

Who do people search for more?

Purdue Global, about 231 searches for every 1 for edX

Purdue Global 74K searchesedX 320 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

edX in 0 of 5Purdue Global in 0 of 5

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Top university online degrees in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither edX nor Purdue Global showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Governors University5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SNHU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arizona State University Online3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • University of Florida Online3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • University of the People1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • University of Phoenix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Open University0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capella University0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purdue Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • edX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about university online degrees

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is edX or Purdue Global more popular in search?

This chart shows how often people search Google for edX and Purdue Global by name. Each line represents a brand's share of searches for all 14 university online degree brands we track, month by month, from English-language searches worldwide.

edX and Purdue Global among university online degrees worldwide, by month

Share of searches by month for Purdue Global, edX. The figures are in the table below the chart.

View monthly share of searches table
MonthUniversity of PhoenixOpen UniversityWestern Governors UniversitySNHUCapella UniversityUniversity of the PeopleWalden UniversityArden UniversityPurdue GlobalStrayer UniversityArizona State University OnlineUniversity of Florida OnlineCourseraedX
Nov 202522.3%22.3%14.9%8.2%5.5%6.7%6.7%5.5%3%3%1.3%0.4%0.22%0.03%
Dec 202520.2%16.5%20.2%9.1%6%6%7.4%5%4.1%3.3%1.5%0.44%0.21%0.03%
Jan 202622.4%18.3%18.3%10%5.5%5.5%6.7%4.5%3.7%3%1.3%0.49%0.12%0.02%
Feb 202621.9%17.9%17.9%9.8%6.6%5.4%6.6%5.4%3.6%2.9%1.3%0.59%0.13%0.03%
Mar 202624.5%16.4%16.4%9%6%4.9%7.4%6%4%2.7%1.5%0.99%0.12%0.02%
Apr 202625.3%16.9%16.9%9.2%5.1%6.2%6.2%5.1%4.2%2.8%1.5%0.56%0.1%0.02%
May 202624.2%16.2%16.2%8.8%5.9%7.3%7.3%4.8%4%2.7%1.8%0.65%0.11%0.02%
Jun 202626%14.2%17.4%9.5%5.2%7.8%6.4%5.2%3.5%2.9%1.6%0.38%0.08%0.02%
Jul 202624.5%20%16.4%8.9%4.9%6%6%4.9%3.3%3.3%1.5%0.29%0.07%0.02%
Aug 202624.9%16.7%16.7%9.1%6.1%6.1%7.5%4.1%4.1%2.7%1.5%0.37%0.08%0.02%
Sep 202624.4%20%16.3%8.9%4.9%6%6%6%3.3%2.7%1.2%0.29%0.08%0.02%
Oct 202625.4%20.8%13.9%7.6%6.2%6.2%6.2%5.1%3.4%3.4%1.3%0.25%0.12%0.01%

edX sells other things too, so only its searches that name this product count here, like “edx degree”.

How has branded search for edX and Purdue Global changed worldwide over the last 12 months?

3 findings

How did search popularity change for university online degrees worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Purdue Global worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in October 2026.

  2. Estimated monthly branded searches for edX worldwide fell 46.7% over 12 measured months, from 600 to 320 in October 2026.

How are edX’s and Purdue Global’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using edX’s and Purdue Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

edX

2 branded search terms

  • edx degree
  • edx masters

Purdue Global

1 branded search term

  • purdue global

How the Brand Demand Index is measured

Other head-to-heads among university online degrees

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