How popular isCoursera in search?
In August 2026, there were an estimated 3.4M branded searches for Coursera worldwide which is down 18.1% over the last 11 months. Coursera holds 71.3% estimated Share of Search among university online degrees worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coursera71.3%- University of Phoenix11.7%
edX7.8%
- Open University7.8%
Udacity1.3%- SNHU0.05%
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Which university online degrees compete with Coursera?
Share of Search by month for Coursera, University of Phoenix, edX, Open University. The figures are in the table below the chart.
View monthly share of search table
| Month | Coursera | University of Phoenix | edX | Open University | Udacity | SNHU |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.8% | 9.5% | 9.5% | 7.8% | 2.3% | 0.05% |
| Nov 2025 | 68.2% | 9.2% | 11.2% | 9.2% | 2.2% | 0.05% |
| Dec 2025 | 72.7% | 8% | 9.8% | 6.5% | 2.9% | 0.06% |
| Jan 2026 | 71.1% | 9.6% | 9.6% | 7.8% | 1.9% | 0.08% |
| Feb 2026 | 69.6% | 9.4% | 11.4% | 7.6% | 1.9% | 0.06% |
| Mar 2026 | 67.9% | 11.2% | 11.2% | 7.5% | 2.2% | 0.06% |
| Apr 2026 | 70.5% | 11.6% | 7.7% | 7.7% | 2.3% | 0.09% |
| May 2026 | 70.8% | 11.6% | 7.8% | 7.8% | 1.9% | 0.06% |
| Jun 2026 | 72.1% | 11.8% | 7.9% | 6.5% | 1.6% | 0.05% |
| Jul 2026 | 70.1% | 11.5% | 7.7% | 9.4% | 1.3% | 0.05% |
| Aug 2026 | 71.3% | 11.7% | 7.8% | 7.8% | 1.3% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.3% | 3.4M | 0% | +1.2 points | |
| 2, held 2nd | 11.7% | 550K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 7.8% | 368K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.8% | 368K | -18.2% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.3% | 60.5K | 0% | 0 points | |
| 6, held 6th | 0.05% | 2.4K | 0% | 0 points |
1.
Coursera71.3%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.2 points.
11.7%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
7.8%
Moved from 4th to 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.8%
Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
5.
Udacity1.3%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.SNHU
0.05%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Coursera and its closest rivals
How has branded search demand for Coursera changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coursera worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among university online degrees worldwide increased from 70.8% to 71.3%.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among university online degrees worldwide peaked at 72.7% in December 2025 and was lowest at 67.9% in March 2026.
How did search popularity change for university online degrees worldwide in August 2026?
5 changes
In August 2026, Coursera gained estimated Share of Search among university online degrees worldwide, from 70.1% to 71.3%.
In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%.
In August 2026, edX rose from 4th to 3rd among university online degrees worldwide.
Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.
Estimated monthly branded searches for SNHU worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Coursera compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MOOC platforms | 2nd of 5 | 25.9% | Show ranking |
| Online course marketplaces | 2nd of 4 | 43% | Show ranking |
| University online degrees | 1st of 6 | 71.3% | Shown above |
How is Coursera measured?
Brandwave collects information about searches that people make online using Coursera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- coursera
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Is Coursera your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.