Brandwave

Coursera vs FutureLearn:Which is searched more?

In August 2026, Coursera had more branded searches than FutureLearn among MOOC platforms worldwide. Coursera was estimated to have 3.4M branded searches compared to FutureLearn’s 33.1K, and held a 25.9% Share of Search versus FutureLearn’s 0.26%. These are worldwide searches for English-language branded terms.

Share of Search among MOOC platforms worldwide in August 2026Which is more popular in search, Coursera or FutureLearn?
Coursera25.9%3.4M searches
vs
FutureLearn0.26%33.1K searches

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Which is more popular in search, Coursera or FutureLearn?

Compare the platforms that host university courses online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coursera and FutureLearn among MOOC platforms worldwide, by month

Share of Search by month for Coursera, FutureLearn. The figures are in the table below the chart.

View monthly share of search table
MonthCourseraFutureLearn
Oct 202525.7%0.38%
Nov 202525.4%0.38%
Dec 202529.2%0.35%
Jan 202633.3%0.4%
Feb 202629.1%0.35%
Mar 202629.1%0.35%
Apr 202629.5%0.36%
May 202633.6%0.33%
Jun 202637.9%0.46%
Jul 202633.7%0.41%
Aug 202625.9%0.26%
Sep 2026——

How has the Coursera and FutureLearn comparison changed over the last 12 months?

  • Coursera was ahead of FutureLearn in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among MOOC platforms worldwide moved from 25.7% to 25.9%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, FutureLearn’s estimated Share of Search among MOOC platforms worldwide moved from 0.38% to 0.26%, and its estimated monthly branded searches moved from 60.5K to 33.1K.

How did search popularity change for MOOC platforms worldwide in August 2026?

  1. In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%.

  2. Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Coursera’s and FutureLearn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coursera

1 branded search term

  • coursera

FutureLearn

1 branded search term

  • futurelearn

How the Brand Demand Index is measured

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