Brandwave

How popular isCoursera in search?

In August 2026, there were an estimated 3.4M branded searches for Coursera worldwide which is down 18.1% over the last 11 months. Coursera holds 25.9% estimated Share of Search among MOOC platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Khan Academy70.6%
  2. Coursera25.9%
  3. edX2.8%
  4. Udacity0.47%
  5. FutureLearn0.26%
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Where does Coursera compete?

Coursera is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MOOC platforms2nd of 525.9%Shown below
Online course marketplaces2nd of 443%Show ranking
University online degrees1st of 671.3%Show ranking

Which MOOC platforms compete with Coursera?

Coursera against MOOC platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, edX. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraedXUdacityFutureLearn
Oct 202569.7%25.7%3.5%0.85%0.38%
Nov 202569.2%25.4%4.2%0.83%0.38%
Dec 202565.3%29.2%3.9%1.2%0.35%
Jan 202660.9%33.3%4.5%0.9%0.4%
Feb 202665%29.1%4.8%0.79%0.35%
Mar 202664.9%29.1%4.8%0.95%0.35%
Apr 202665.9%29.5%3.2%0.97%0.36%
May 202661.4%33.6%3.7%0.91%0.33%
Jun 202656.6%37.9%4.2%0.84%0.46%
Jul 202661.6%33.7%3.7%0.61%0.41%
Aug 202670.6%25.9%2.8%0.47%0.26%
Sep 2026—————

  1. 1.Khan Academy

    70.6%

    Held 1st. 9.1M estimated branded searches, +49.3% vs prior month. Share +9 points.

  2. 2.Coursera

    25.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -7.8 points.

  3. 3.edX

    2.8%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Udacity

    0.47%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.FutureLearn

    0.26%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between Coursera and its closest rivals

How has branded search demand for Coursera changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coursera worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among MOOC platforms worldwide peaked at 37.9% in June 2026 and was lowest at 25.4% in November 2025.

How did search popularity change for MOOC platforms worldwide in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%.

  2. In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%.

  3. In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%.

  4. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  5. Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How is Coursera measured?

Brandwave collects information about searches that people make online using Coursera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coursera

Do you work for Coursera? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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