Brandwave

How popular isKhan Academy in search?

In August 2026, there were an estimated 9.1M branded searches for Khan Academy worldwide which is down 17.7% over the last 11 months. Khan Academy holds 94.1% estimated Share of Search among maths practice platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Khan Academy94.1%
  2. Mathletics4.6%
  3. Prodigy0.93%
  4. Mathseeds0.28%
  5. IXL0.01%
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Which maths practice platforms compete with Khan Academy?

Khan Academy against maths practice platforms worldwide, by month

Share of Search by month for Khan Academy, Mathletics. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyMathleticsProdigyMathseedsIXL
Oct 202588.1%7.9%3.6%0.39%0.02%
Nov 202585.8%9.4%4.2%0.57%0.02%
Dec 202589.4%6.6%3.6%0.4%0.02%
Jan 202688.6%8%2.9%0.48%0.02%
Feb 202687%9.6%2.9%0.58%0.02%
Mar 202683.5%13.6%2.2%0.67%0.02%
Apr 202689.5%8%2%0.48%0.02%
May 202682.5%13.5%3.3%0.67%0.02%
Jun 202682.4%13.6%3.3%0.67%0.02%
Jul 202693%5.6%1.1%0.28%0.01%
Aug 202694.1%4.6%0.93%0.28%0.01%
Sep 2026—————

  1. 1.Khan Academy

    94.1%

    Held 1st. 9.1M estimated branded searches, +49.3% vs prior month. Share +1.1 points.

  2. 2.Mathletics

    4.6%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share -1 points.

  3. 3.Prodigy

    0.93%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  4. 4.Mathseeds

    0.28%

    Held 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share 0 points.

  5. 5.IXL

    0.01%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Khan Academy and its closest rivals

How has branded search demand for Khan Academy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Khan Academy worldwide fell from 11.1M to 9.1M.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide increased from 88.1% to 94.1%.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide peaked at 94.1% in August 2026 and was lowest at 82.4% in June 2026.

How did search popularity change for maths practice platforms worldwide in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among maths practice platforms worldwide, from 93% to 94.1%.

  2. In August 2026, Mathletics lost estimated Share of Search among maths practice platforms worldwide, from 5.6% to 4.6%.

  3. Prodigy’s estimated Share of Search among maths practice platforms worldwide has lost ground for 3 months in a row, from 3.3% to 0.93% in August 2026.

  4. Estimated monthly branded searches for IXL worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  5. Estimated monthly branded searches for Mathseeds worldwide fell 45.3% over 11 measured months, from 49.5K to 27.1K in August 2026.

Where does Khan Academy compete?

Khan Academy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MOOC platforms1st of 570.6%Show ranking
Maths practice platforms1st of 594.1%Shown above

How is Khan Academy measured?

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • khan academy

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How the Brand Demand Index is measured

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