Brandwave

How popular isBlackboard in search?

In August 2026, there were an estimated 8.1K branded searches for Blackboard worldwide which is down 18.2% over the last 11 months. Blackboard holds 0.13% estimated Share of Search among edtech worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Moodle44.4%
  2. PowerSchool44.4%
  3. D2L10.9%
  4. Instructure0.24%
  5. Blackboard0.13%
  6. Anthology<0.01%
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Which edtech compete with Blackboard?

Blackboard against edtech worldwide, by month

Share of Search by month for Moodle, PowerSchool, D2L, Blackboard. The figures are in the table below the chart.

View monthly share of search table
MonthMoodlePowerSchoolD2LInstructureBlackboardAnthology
Oct 202573.1%14.7%11.9%0.18%0.1%<0.01%
Nov 202569%16.9%13.8%0.14%0.14%<0.01%
Dec 202570.8%17.3%11.7%0.11%0.17%<0.01%
Jan 202664.6%19.4%15.8%0.16%0.13%<0.01%
Feb 202667%16.4%16.4%0.16%0.11%<0.01%
Mar 202670.8%17.4%11.6%0.14%0.08%<0.01%
Apr 202673.2%14.6%12%0.14%0.06%<0.01%
May 202667.9%20.4%11.2%0.55%0.07%<0.01%
Jun 202672.4%17.7%9.7%0.14%0.06%<0.01%
Jul 202661.9%27.6%10.2%0.22%0.1%<0.01%
Aug 202644.4%44.4%10.9%0.24%0.13%<0.01%
Sep 2026——————

  1. 1.Moodle

    44.4%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share -17.5 points.

  2. 2.PowerSchool

    44.4%

    Held 2nd. 2.7M estimated branded searches, +174% vs prior month. Share +16.7 points.

  3. 3.D2L

    10.9%

    Held 3rd. 673K estimated branded searches, +82.9% vs prior month. Share +0.7 points.

  4. 4.Instructure

    0.24%

    Held 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share 0 points.

  5. 5.Blackboard

    0.13%

    Held 5th. 8.1K estimated branded searches, +125% vs prior month. Share 0 points.

  6. 6.Anthology

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Blackboard and its closest rivals

How has branded search demand for Blackboard changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blackboard worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among edtech worldwide held steady, from 0.1% to 0.13%.

How did search popularity change for edtech worldwide in August 2026?

  1. In August 2026, PowerSchool gained estimated Share of Search among edtech worldwide, from 27.6% to 44.4%.

  2. In August 2026, D2L gained estimated Share of Search among edtech worldwide, from 10.2% to 10.9%.

  3. In August 2026, Moodle lost estimated Share of Search among edtech worldwide, from 61.9% to 44.4%.

  4. Estimated monthly branded searches for Anthology worldwide fell 90.5% over 11 measured months, from 210 to 20 in August 2026.

  5. Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Blackboard compete?

Blackboard is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Learning management systems5th of 50.11%Show ranking
Edtech5th of 60.13%Shown above

How is Blackboard measured?

Brandwave collects information about searches that people make online using Blackboard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blackboard lms

Do you work for Blackboard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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