Brandwave

Edtech:Which brands are most popular in search?

Moodle and PowerSchool share the highest estimated Share of Search among edtech worldwide, at 44.4% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Moodle44.4%
  2. PowerSchool44.4%
  3. D2L10.9%
  4. Instructure0.24%
  5. Blackboard0.13%
  6. Anthology<0.01%

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Share of SearchLeaderboard

Compare the edtech schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among edtech worldwide, by month

Share of Search by month for Moodle, PowerSchool, D2L. The figures are in the table below the chart.

View monthly share of search table
MonthMoodlePowerSchoolD2LInstructureBlackboardAnthology
Oct 202573.1%14.7%11.9%0.18%0.1%<0.01%
Nov 202569%16.9%13.8%0.14%0.14%<0.01%
Dec 202570.8%17.3%11.7%0.11%0.17%<0.01%
Jan 202664.6%19.4%15.8%0.16%0.13%<0.01%
Feb 202667%16.4%16.4%0.16%0.11%<0.01%
Mar 202670.8%17.4%11.6%0.14%0.08%<0.01%
Apr 202673.2%14.6%12%0.14%0.06%<0.01%
May 202667.9%20.4%11.2%0.55%0.07%<0.01%
Jun 202672.4%17.7%9.7%0.14%0.06%<0.01%
Jul 202661.9%27.6%10.2%0.22%0.1%<0.01%
Aug 202644.4%44.4%10.9%0.24%0.13%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Moodle

    44.4%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share -17.5 points.

  2. 2.PowerSchool

    44.4%

    Held 2nd. 2.7M estimated branded searches, +174% vs prior month. Share +16.7 points.

  3. 3.D2L

    10.9%

    Held 3rd. 673K estimated branded searches, +82.9% vs prior month. Share +0.7 points.

  4. 4.Instructure

    0.24%

    Held 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share 0 points.

  5. 5.Blackboard

    0.13%

    Held 5th. 8.1K estimated branded searches, +125% vs prior month. Share 0 points.

  6. 6.Anthology

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among edtech worldwide?

Moodle and PowerSchool share the highest estimated Share of Search among edtech worldwide, at 44.4% in August 2026.

Global edtech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Moodle73.1% → 44.4%73.2%Apr 202644.4%Aug 20261st
PowerSchool14.7% → 44.4%44.4%Aug 202614.6%Apr 20262nd
D2L11.9% → 10.9%16.4%Feb 20269.7%Jun 20263rd
Instructure0.18% → 0.24%0.55%May 20260.11%Dec 20254th
Blackboard0.1% → 0.13%0.17%Dec 20250.06%Jun 20265th
Anthology<0.01%<0.01%Oct 2025<0.01%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Moodle’s estimated Share of Search among edtech worldwide decreased from 73.1% to 44.4%.
  • Across the 11 months ending August 2026, PowerSchool’s estimated Share of Search among edtech worldwide increased from 14.7% to 44.4%.
  • Across the 11 months ending August 2026, D2L’s estimated Share of Search among edtech worldwide decreased from 11.9% to 10.9%.
  • Across the 11 months ending August 2026, Moodle’s estimated Share of Search among edtech worldwide peaked at 73.2% in April 2026 and was lowest at 44.4% in August 2026.
  • Across the 11 months ending August 2026, PowerSchool’s estimated Share of Search among edtech worldwide peaked at 44.4% in August 2026 and was lowest at 14.6% in April 2026.
  • Across the 11 months ending August 2026, D2L’s estimated Share of Search among edtech worldwide peaked at 16.4% in February 2026 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Instructure, Blackboard and Anthology held steady: their estimated Share of Search among edtech worldwide each moved less than 0.5 percentage points.

How did search popularity change for edtech worldwide in August 2026?

  1. In August 2026, PowerSchool gained estimated Share of Search among edtech worldwide, from 27.6% to 44.4%.

  2. In August 2026, D2L gained estimated Share of Search among edtech worldwide, from 10.2% to 10.9%.

  3. In August 2026, Moodle lost estimated Share of Search among edtech worldwide, from 61.9% to 44.4%.

  4. Estimated monthly branded searches for Anthology worldwide fell 90.5% over 11 measured months, from 210 to 20 in August 2026.

  5. Estimated monthly branded searches for Instructure worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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