Brandwave

Google Classroom vs Khan Academy:Which is more popular?

In September 2026, Google Classroom had more branded searches than Khan Academy among edtech worldwide. Google Classroom had about 45.5 million branded searches, while Khan Academy had 11.1 million. Google Classroom made up 66.1% of all edtech searches we track, and Khan Academy accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about edtech, Google Classroom appeared in four of the five answers and Khan Academy in two. Google Classroom was mentioned before Khan Academy in three out of four answers that named either.

Among edtech worldwide in September 2026

Who do people search for more?

Google Classroom, about 4 searches for every 1 for Khan Academy

Google Classroom 45.5M searchesKhan Academy 11.1M searches

Who does AI mention more?

Google Classroom, mentioned in 4 of 5 answers, Khan Academy in 2

Google Classroom in 4 of 5Khan Academy in 2 of 5

Who does AI recommend more?

Google Classroom, named ahead of Khan Academy in 3 of 4 answers

Google Classroom first in 3Khan Academy first in 1

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Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Classroom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Classroom was listed before Khan Academy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Classroom or Khan Academy more popular in search?

This chart shows how often people search Google for Google Classroom and Khan Academy by name. Each line represents a brand's share of searches for all nine edtech we track, month by month, from English-language searches worldwide.

Google Classroom and Khan Academy among edtech worldwide, by month

Share of searches by month for Google Classroom, Khan Academy. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%

How has the Google Classroom and Khan Academy comparison changed over the last 12 months?

3 findings
  • Google Classroom was ahead of Khan Academy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Classroom’s share of searches among edtech worldwide moved from 63.4% to 66.1%, and its estimated monthly branded searches moved from 37.2M to 45.5M.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide moved from 18.9% to 16.1%, and its estimated monthly branded searches held steady at 11.1M.

How did search popularity change for edtech worldwide in September 2026?

2 changes

  1. In September 2026, Google Classroom gained share of searches among edtech worldwide, from 57% to 66.1%.

  2. In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Classroom’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Classroom

1 branded search term

  • google classroom

Khan Academy

1 branded search term

  • khan academy

How the Brand Demand Index is measured

Other head-to-heads among edtech

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