D2L vs Khan Academy:Which is more popular?
In September 2026, Khan Academy had more branded searches than D2L among edtech worldwide. Khan Academy had about 11.1 million branded searches, while D2L had 1.8 million. Khan Academy made up 16.1% of all edtech searches we track, and D2L accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about edtech, Khan Academy appeared in two of the five answers and D2L in one. Khan Academy was mentioned before D2L in every answer that named either.
Who do people search for more?
Khan Academy, about 6 searches for every 1 for D2L
Who does AI mention more?
Khan Academy, mentioned in 2 of 5 answers, D2L in 1
Who does AI recommend more?
Khan Academy, named ahead of D2L in 2 of 2 answers
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Top edtech in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. D2L was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Khan Academy was listed before D2L in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Classroom1st
Canvas LMS2nd
Moodle3rd- Khan Academy4th
Blackboard5th
PowerSchool6th
D2L7th- Instructure–
- Anthology–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about edtech
5 answers
Asked ChatGPT
“Which edtech platform should I use?”
Asked ChatGPT
“What are the best edtech platforms?”
Asked ChatGPT
“What's the best edtech platform for a school?”
Searched Google, AI Overview
“learning management system”
Searched Google, AI Overview
“education software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is D2L or Khan Academy more popular in search?
This chart shows how often people search Google for D2L and Khan Academy by name. Each line represents a brand's share of searches for all nine edtech we track, month by month, from English-language searches worldwide.
Share of searches by month for Khan Academy, D2L. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Classroom | Khan Academy | Moodle | PowerSchool | D2L | Canvas LMS | Blackboard | Instructure | Anthology |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 18.9% | 12.7% | 2.6% | 2.1% | 0.28% | 0.06% | 0.03% | <0.01% |
| Nov 2025 | 62.7% | 18.8% | 12.6% | 3.1% | 2.5% | 0.19% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 58.1% | 21.3% | 14.2% | 3.5% | 2.3% | 0.47% | 0.05% | 0.02% | <0.01% |
| Jan 2026 | 66.4% | 16.3% | 10.9% | 3.3% | 2.7% | 0.36% | 0.05% | 0.03% | <0.01% |
| Feb 2026 | 66.9% | 16.5% | 11% | 2.7% | 2.7% | 0.2% | 0.05% | 0.03% | <0.01% |
| Mar 2026 | 65.2% | 16% | 13.1% | 3.2% | 2.1% | 0.24% | 0.06% | 0.03% | <0.01% |
| Apr 2026 | 60.9% | 18.3% | 15% | 3% | 2.4% | 0.27% | 0.05% | 0.03% | <0.01% |
| May 2026 | 64.7% | 15.9% | 13% | 3.9% | 2.1% | 0.29% | 0.05% | 0.11% | <0.01% |
| Jun 2026 | 60.7% | 18.3% | 15% | 3.7% | 2% | 0.27% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 48.2% | 32.3% | 11.8% | 5.3% | 1.9% | 0.39% | 0.05% | 0.04% | <0.01% |
| Aug 2026 | 57% | 25.5% | 7.7% | 7.7% | 1.9% | 0.21% | 0.06% | 0.04% | <0.01% |
| Sep 2026 | 66.1% | 16.1% | 10.9% | 4% | 2.7% | 0.13% | 0.04% | 0.03% | <0.01% |
How has the D2L and Khan Academy comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of D2L in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D2L’s share of searches among edtech worldwide moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 1.2M to 1.8M.
- Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide moved from 18.9% to 16.1%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for edtech worldwide in September 2026?
2 changes
In September 2026, D2L gained share of searches among edtech worldwide, from 1.9% to 2.7%.
In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D2L’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
D2L
1 branded search term
- d2l
Khan Academy
1 branded search term
- khan academy
Other head-to-heads among edtech
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