Brandwave

Khan Academy vs Moodle:Which is more popular?

In September 2026, Khan Academy had more branded searches than Moodle among edtech worldwide. Khan Academy had about 11.1 million branded searches, while Moodle had 7.5 million. Khan Academy made up 16.1% of all edtech searches we track, and Moodle accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about edtech, Moodle appeared in four of the five answers and Khan Academy in two. Moodle was mentioned before Khan Academy in three out of four answers that named either.

Among edtech worldwide in September 2026

Who do people search for more?

Khan Academy, about 48% more searches than Moodle

Khan Academy 11.1M searchesMoodle 7.5M searches

Who does AI mention more?

Moodle, mentioned in 4 of 5 answers, Khan Academy in 2

Moodle in 4 of 5Khan Academy in 2 of 5

Who does AI recommend more?

Moodle, named ahead of Khan Academy in 3 of 4 answers

Moodle first in 3Khan Academy first in 1

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Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moodle was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moodle was listed before Khan Academy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Khan Academy or Moodle more popular in search?

This chart shows how often people search Google for Khan Academy and Moodle by name. Each line represents a brand's share of searches for all nine edtech we track, month by month, from English-language searches worldwide.

Khan Academy and Moodle among edtech worldwide, by month

Share of searches by month for Khan Academy, Moodle. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%

How has the Khan Academy and Moodle comparison changed over the last 12 months?

3 findings
  • Khan Academy was ahead of Moodle in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide moved from 18.9% to 16.1%, and its estimated monthly branded searches held steady at 11.1M.
  • Across the 12 months ending September 2026, Moodle’s share of searches among edtech worldwide moved from 12.7% to 10.9%, and its estimated monthly branded searches held steady at 7.5M.

How did search popularity change for edtech worldwide in September 2026?

2 changes

  1. In September 2026, Moodle gained share of searches among edtech worldwide, from 7.7% to 10.9%.

  2. In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Moodle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

1 branded search term

  • khan academy

Moodle

1 branded search term

  • moodle

How the Brand Demand Index is measured

Other head-to-heads among edtech

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