Brandwave

Blackboard vs Khan Academy:Which is more popular?

In September 2026, Khan Academy had more branded searches than Blackboard among edtech worldwide. Khan Academy had about 11.1 million branded searches, while Blackboard had 27,100. Khan Academy made up 16.1% of all edtech searches we track, and Blackboard accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about edtech, Khan Academy appeared in two of the five answers and Blackboard in one. Khan Academy was mentioned before Blackboard in two out of three answers that named either.

Among edtech worldwide in September 2026

Who do people search for more?

Khan Academy, about 410 searches for every 1 for Blackboard

Khan Academy 11.1M searchesBlackboard 27.1K searches

Who does AI mention more?

Khan Academy, mentioned in 2 of 5 answers, Blackboard in 1

Khan Academy in 2 of 5Blackboard in 1 of 5

Who does AI recommend more?

Khan Academy, named ahead of Blackboard in 2 of 3 answers

Khan Academy first in 2Blackboard first in 1

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Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackboard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Khan Academy was listed before Blackboard in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Blackboard or Khan Academy more popular in search?

This chart shows how often people search Google for Blackboard and Khan Academy by name. Each line represents a brand's share of searches for all nine edtech we track, month by month, from English-language searches worldwide.

Blackboard and Khan Academy among edtech worldwide, by month

Share of searches by month for Khan Academy, Blackboard. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%

How has the Blackboard and Khan Academy comparison changed over the last 12 months?

3 findings
  • Khan Academy was ahead of Blackboard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blackboard’s share of searches among edtech worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide moved from 18.9% to 16.1%, and its estimated monthly branded searches held steady at 11.1M.

How did search popularity change for edtech worldwide in September 2026?

2 changes

  1. In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%.

  2. Estimated monthly branded searches for Blackboard worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackboard’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackboard

1 branded search term

  • blackboard learn

Khan Academy

1 branded search term

  • khan academy

How the Brand Demand Index is measured

Other head-to-heads among edtech

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