How popular isBlackboard in search?
In August 2026, there were an estimated 8.1K branded searches for Blackboard worldwide which is down 18.2% over the last 11 months. Blackboard holds 0.11% estimated Share of Search among learning management systems worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Schoology53.4%
Moodle35.8%
D2L8.8%
Canvas LMS1.9%
Blackboard0.11%
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Where does Blackboard compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Learning management systems | 5th of 5 | 0.11% | Shown below |
| Edtech | 5th of 6 | 0.13% | Show ranking |
Which learning management systems compete with Blackboard?
Share of Search by month for Schoology, Moodle, D2L, Blackboard. The figures are in the table below the chart.
View monthly share of search table
| Month | Schoology | Moodle | D2L | Canvas LMS | Blackboard |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 53.3% | 8.7% | 2.4% | 0.07% |
| Nov 2025 | 30.8% | 56.2% | 11.2% | 1.7% | 0.11% |
| Dec 2025 | 30.8% | 56.1% | 9.2% | 3.7% | 0.14% |
| Jan 2026 | 33.8% | 50.5% | 12.3% | 3.3% | 0.1% |
| Feb 2026 | 34.3% | 51.2% | 12.5% | 1.9% | 0.08% |
| Mar 2026 | 31.3% | 57.2% | 9.3% | 2.1% | 0.06% |
| Apr 2026 | 27.2% | 60.7% | 9.9% | 2.2% | 0.05% |
| May 2026 | 31.2% | 56.9% | 9.4% | 2.5% | 0.06% |
| Jun 2026 | 23.8% | 65% | 8.7% | 2.4% | 0.06% |
| Jul 2026 | 23% | 62.5% | 10.3% | 4.1% | 0.1% |
| Aug 2026 | 53.4% | 35.8% | 8.8% | 1.9% | 0.11% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 53.4% | 4.1M | +397% | +30.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.8% | 2.7M | +22.3% | -26.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.8% | 673K | +82.9% | -1.5 points | |
| 4, held 4th | 1.9% | 148K | 0% | -2.2 points | |
| 5, held 5th | 0.11% | 8.1K | +125% | 0 points |
53.4%
Moved from 2nd to 1st. 4.1M estimated branded searches, +397% vs prior month. Share +30.4 points.
2.
Moodle35.8%
Moved from 1st to 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share -26.7 points.
3.
D2L8.8%
Held 3rd. 673K estimated branded searches, +82.9% vs prior month. Share -1.5 points.
1.9%
Held 4th. 148K estimated branded searches, 0% vs prior month. Share -2.2 points.
0.11%
Held 5th. 8.1K estimated branded searches, +125% vs prior month. Share 0 points.
Compare search popularity between Blackboard and its closest rivals
Every comparison with Blackboard
7 comparisons
How has branded search demand for Blackboard changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Blackboard worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among learning management systems worldwide held steady, from 0.07% to 0.11%.
How did search popularity change for learning management systems worldwide in August 2026?
5 changes
In August 2026, Schoology overtook Moodle to take the highest estimated Share of Search among learning management systems worldwide, at 53.4%.
In August 2026, Moodle lost estimated Share of Search among learning management systems worldwide, from 62.5% to 35.8%.
In August 2026, Canvas LMS lost estimated Share of Search among learning management systems worldwide, from 4.1% to 1.9%.
In August 2026, D2L lost estimated Share of Search among learning management systems worldwide, from 10.3% to 8.8%.
Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Blackboard measured?
Brandwave collects information about searches that people make online using Blackboard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blackboard lms
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