Blackboard vs Schoology:Which is more popular by branded search?
In August 2026, Schoology had more branded searches than Blackboard among learning management systems worldwide. Schoology was estimated to have 4.1M branded searches compared to Blackboard’s 8.1K, and held a 53.9% Share of Search versus Blackboard’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackboard or Schoology?
Compare the systems schools run courses through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schoology, Blackboard. The figures are in the table below the chart.
View monthly share of search table
| Month | Schoology | Moodle | D2L | Canvas LMS | Blackboard |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 53.9% | 8.8% | 1.2% | 0.07% |
| Nov 2025 | 31% | 56.7% | 11.3% | 0.84% | 0.11% |
| Dec 2025 | 31.3% | 57.2% | 9.4% | 1.9% | 0.14% |
| Jan 2026 | 34.4% | 51.3% | 12.5% | 1.7% | 0.1% |
| Feb 2026 | 34.6% | 51.7% | 12.6% | 0.94% | 0.08% |
| Mar 2026 | 31.6% | 57.8% | 9.4% | 1% | 0.06% |
| Apr 2026 | 27.5% | 61.4% | 10% | 1.1% | 0.05% |
| May 2026 | 31.6% | 57.6% | 9.5% | 1.3% | 0.06% |
| Jun 2026 | 24.1% | 65.8% | 8.8% | 1.2% | 0.06% |
| Jul 2026 | 23.5% | 63.8% | 10.5% | 2.1% | 0.1% |
| Aug 2026 | 53.9% | 36.1% | 8.9% | 0.98% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the Blackboard and Schoology comparison changed over the last 12 months?
3 findings
- Schoology was ahead of Blackboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among learning management systems worldwide moved from 0.07% to 0.11%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Schoology’s estimated Share of Search among learning management systems worldwide moved from 36% to 53.9%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for learning management systems worldwide in August 2026?
2 changes
In August 2026, Schoology overtook Moodle to take the highest estimated Share of Search among learning management systems worldwide, at 53.9%.
Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blackboard’s and Schoology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackboard
1 branded search term
- blackboard lms
Schoology
1 branded search term
- schoology
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.