Brandwave

How popular isThinkific?

In September 2026, people searched for Thinkific by name about 62,600 times worldwide, a 17.8% decrease from the previous year. These searches made up 0.42% of all global learning management system searches, placing Thinkific sixth out of 11 systems. When we asked both ChatGPT and Google AI Overviews about learning management systems, Thinkific appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Thinkific is the sixth most searched of 11 competitors and the third most recommended in AI answers.

  1. MoodleShare of searches 51.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SchoologyShare of searches 34.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. D2LShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Canvas LMSShare of searches 0.62%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ThinkificShare of searches 0.42%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thinkific was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thinkific is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moodle1st
  2. TalentLMS2nd
  3. Thinkific3rd
  4. Canvas LMS4th
  5. Kajabi5th
  6. Docebo6th
  7. 360Learning7th
  8. Schoology–
  9. D2L–
  10. Blackboard–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moodle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TalentLMS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canvas LMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 360Learning2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docebo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schoology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D2L0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which learning management systems compete with Thinkific?

Thinkific against learning management systems worldwide, by month

Share of searches by month for Moodle, Schoology, D2L, Thinkific. The figures are in the table below the chart.

View monthly share of searches table
MonthMoodleSchoologyD2LCanvas LMSKajabiThinkificTalentLMS360LearningDoceboBlackboardArticulate
Oct 202552.7%35.2%8.6%1.2%0.95%0.53%0.34%0.23%0.23%0.07%<0.01%
Nov 202555.2%30.2%11%0.82%1.2%0.68%0.35%0.24%0.24%0.11%<0.01%
Dec 202555.4%30.4%9.1%1.8%1.5%0.68%0.41%0.25%0.3%0.13%<0.01%
Jan 202649.6%33.2%12.1%1.6%1.6%0.75%0.39%0.27%0.33%0.1%<0.01%
Feb 202650%33.5%12.2%0.9%1.6%0.75%0.39%0.27%0.33%0.08%<0.01%
Mar 202656.1%30.7%9.2%1%1.2%0.69%0.44%0.25%0.3%0.06%<0.01%
Apr 202659.5%26.7%9.7%1.1%1.3%0.6%0.44%0.26%0.32%0.05%<0.01%
May 202655.8%30.6%9.2%1.2%1.5%0.69%0.44%0.2%0.3%0.06%<0.01%
Jun 202663.1%23.1%8.5%1.1%1.7%0.95%0.6%0.34%0.51%0.06%<0.01%
Jul 202659.5%21.9%9.8%2%2.9%1.6%1%0.48%0.72%0.1%0.01%
Aug 202635%52.3%8.6%0.95%1.4%0.65%0.41%0.19%0.35%0.1%<0.01%
Sep 202651.1%34.1%12.5%0.62%0.62%0.42%0.25%0.18%0.18%0.05%<0.01%

  1. 1.Moodle

    51.1%

    Moved from 2nd to 1st. 7.5M estimated branded searches, +173% vs prior month. Share +16 points.

  2. 2.Schoology

    34.1%

    Moved from 1st to 2nd. 5M estimated branded searches, +22.2% vs prior month. Share -18.2 points.

  3. 3.D2L

    12.5%

    Held 3rd. 1.8M estimated branded searches, +171.9% vs prior month. Share +3.9 points.

  4. 4.Canvas LMS

    0.62%

    Moved from 5th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  5. 5.Kajabi

    0.62%

    Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  6. 6.Thinkific

    0.42%

    Held 6th. 61.5K estimated branded searches, +22% vs prior month. Share -0.2 points.

  7. 7.TalentLMS

    0.25%

    Held 7th. 37K estimated branded searches, +15.3% vs prior month. Share -0.2 points.

  8. 8.360Learning

    0.18%

    Moved from 9th to 8th. 27.1K estimated branded searches, +83.1% vs prior month. Share 0 points.

  9. 9.Docebo

    0.18%

    Moved from 8th to 9th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Blackboard

    0.05%

    Held 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  11. 11.Articulate

    <0.01%

    Held 11th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare popularity between Thinkific and its closest rivals

Every comparison with Thinkific

14 comparisons

How has branded search demand for Thinkific changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thinkific worldwide fell from 76.2K to 62.6K.
  • Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems worldwide peaked at 1.6% in July 2026 and was lowest at 0.42% in September 2026.

How did search popularity change for learning management systems worldwide in September 2026?

6 changes

  1. In September 2026, Moodle overtook Schoology to become the leader among learning management systems worldwide, with 51.1% of the searches.

  2. In September 2026, D2L gained share of searches among learning management systems worldwide, from 8.6% to 12.5%.

  3. In September 2026, Schoology lost share of searches among learning management systems worldwide, from 52.3% to 34.1%.

  4. In September 2026, Kajabi lost share of searches among learning management systems worldwide, from 1.4% to 0.62%.

  5. In September 2026, 360Learning rose from 9th to 8th among learning management systems worldwide.

  6. In September 2026, Canvas LMS rose from 5th to 4th among learning management systems worldwide.

How are Thinkific’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Thinkific’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • courses thinkific
  • thinkific
  • thinkific app
  • thinkific com
  • thinkific course
  • thinkific courses
  • thinkific online courses
  • thinkific platform
  • thinkific software

Do you work for Thinkific? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Thinkific compete?

Thinkific is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Learning management systems6th of 110.42%Shown above
Online course platforms3rd of 619.3%Show ranking
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