Kajabi vs Thinkific:Which is more popular by branded search?
In August 2026, Kajabi had more branded searches than Thinkific among online course platforms worldwide. Kajabi was estimated to have 115K branded searches compared to Thinkific’s 51.5K, and held a 47.5% Share of Search versus Thinkific’s 21.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Kajabi or Thinkific?
Compare services and tools used to build, sell, and deliver online courses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kajabi, Thinkific. The figures are in the table below the chart.
View monthly share of search table
| Month | Kajabi | Thinkific | Podia | LearnWorlds | Teachable |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 24.6% | 19.8% | 8.9% | 1% |
| Nov 2025 | 45.7% | 24.6% | 19.9% | 8.9% | 0.95% |
| Dec 2025 | 50.4% | 22.4% | 18.1% | 8.1% | 1% |
| Jan 2026 | 50.8% | 22.3% | 18% | 8.1% | 0.96% |
| Feb 2026 | 53.1% | 23.4% | 15.5% | 7% | 0.94% |
| Mar 2026 | 47.5% | 25.5% | 16.8% | 9.2% | 1% |
| Apr 2026 | 50.6% | 22.4% | 18% | 8.1% | 0.91% |
| May 2026 | 50.5% | 22.4% | 18% | 8.1% | 1.1% |
| Jun 2026 | 45.5% | 24.7% | 19.8% | 8.9% | 1.1% |
| Jul 2026 | 44.3% | 24.3% | 19.6% | 10.7% | 1.2% |
| Aug 2026 | 47.5% | 21.2% | 20.7% | 9.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Kajabi and Thinkific comparison changed over the last 12 months?
3 findings
- Kajabi was ahead of Thinkific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms worldwide moved from 45.7% to 47.5%, and its estimated monthly branded searches moved from 142K to 115K.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms worldwide moved from 24.6% to 21.2%, and its estimated monthly branded searches moved from 76.2K to 51.5K.
How did search popularity change for online course platforms worldwide in August 2026?
2 changes
In August 2026, Kajabi gained estimated Share of Search among online course platforms worldwide, from 44.3% to 47.5%.
In August 2026, Thinkific lost estimated Share of Search among online course platforms worldwide, from 24.3% to 21.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Kajabi’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kajabi
9 branded search terms
- kajabi
- kajabi ai
- kajabi app
- kajabi com
- kajabi courses
- kajabi online
- kajabi online courses
- kajabi platform
- kajabi software
Thinkific
8 branded search terms
- courses thinkific
- thinkific
- thinkific app
- thinkific com
- thinkific courses
- thinkific online courses
- thinkific platform
- thinkific software
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