Brandwave

How popular isKajabi in search?

In September 2026, people searched for Kajabi by name about 96,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 0.62% of all global learning management system searches, placing Kajabi fifth out of 11 systems. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Moodle51.1%
  2. Schoology34.1%
  3. D2L12.5%
  4. Canvas LMS0.62%
  5. Kajabi0.62%
  6. Thinkific0.42%
  7. TalentLMS0.25%
  8. 360Learning0.18%
  9. Docebo0.18%
  10. Blackboard0.05%
  11. +1 more
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Which learning management systems compete with Kajabi?

Kajabi against learning management systems worldwide, by month

Share of searches by month for Moodle, Schoology, D2L, Kajabi. The figures are in the table below the chart.

View monthly share of searches table
MonthMoodleSchoologyD2LCanvas LMSKajabiThinkificTalentLMS360LearningDoceboBlackboardArticulate
Oct 202552.7%35.2%8.6%1.2%0.95%0.53%0.34%0.23%0.23%0.07%<0.01%
Nov 202555.2%30.2%11%0.82%1.2%0.68%0.35%0.24%0.24%0.11%<0.01%
Dec 202555.4%30.4%9.1%1.8%1.5%0.68%0.41%0.25%0.3%0.13%<0.01%
Jan 202649.6%33.2%12.1%1.6%1.6%0.75%0.39%0.27%0.33%0.1%<0.01%
Feb 202650%33.5%12.2%0.9%1.6%0.75%0.39%0.27%0.33%0.08%<0.01%
Mar 202656.1%30.7%9.2%1%1.2%0.69%0.44%0.25%0.3%0.06%<0.01%
Apr 202659.5%26.7%9.7%1.1%1.3%0.6%0.44%0.26%0.32%0.05%<0.01%
May 202655.8%30.6%9.2%1.2%1.5%0.69%0.44%0.2%0.3%0.06%<0.01%
Jun 202663.1%23.1%8.5%1.1%1.7%0.95%0.6%0.34%0.51%0.06%<0.01%
Jul 202659.5%21.9%9.8%2%2.9%1.6%1%0.48%0.72%0.1%0.01%
Aug 202635%52.3%8.6%0.95%1.4%0.65%0.41%0.19%0.35%0.1%<0.01%
Sep 202651.1%34.1%12.5%0.62%0.62%0.42%0.25%0.18%0.18%0.05%<0.01%

  1. 1.Moodle

    51.1%

    Moved from 2nd to 1st. 7.5M estimated branded searches, +173% vs prior month. Share +16 points.

  2. 2.Schoology

    34.1%

    Moved from 1st to 2nd. 5M estimated branded searches, +22.2% vs prior month. Share -18.2 points.

  3. 3.D2L

    12.5%

    Held 3rd. 1.8M estimated branded searches, +171.9% vs prior month. Share +3.9 points.

  4. 4.Canvas LMS

    0.62%

    Moved from 5th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  5. 5.Kajabi

    0.62%

    Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  6. 6.Thinkific

    0.42%

    Held 6th. 61.5K estimated branded searches, +22% vs prior month. Share -0.2 points.

  7. 7.TalentLMS

    0.25%

    Held 7th. 37K estimated branded searches, +15.3% vs prior month. Share -0.2 points.

  8. 8.360Learning

    0.18%

    Moved from 9th to 8th. 27.1K estimated branded searches, +83.1% vs prior month. Share 0 points.

  9. 9.Docebo

    0.18%

    Moved from 8th to 9th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Blackboard

    0.05%

    Held 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  11. 11.Articulate

    <0.01%

    Held 11th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between Kajabi and its closest rivals

Every comparison with Kajabi

42 comparisons

How has branded search demand for Kajabi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kajabi worldwide fell from 143K to 96.2K.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among learning management systems worldwide peaked at 2.9% in July 2026 and was lowest at 0.62% in September 2026.

How did search popularity change for learning management systems worldwide in September 2026?

6 changes

  1. In September 2026, Moodle overtook Schoology to become the leader among learning management systems worldwide, with 51.1% of the searches.

  2. In September 2026, D2L gained share of searches among learning management systems worldwide, from 8.6% to 12.5%.

  3. In September 2026, Schoology lost share of searches among learning management systems worldwide, from 52.3% to 34.1%.

  4. In September 2026, Kajabi lost share of searches among learning management systems worldwide, from 1.4% to 0.62%.

  5. In September 2026, 360Learning rose from 9th to 8th among learning management systems worldwide.

  6. In September 2026, Canvas LMS rose from 5th to 4th among learning management systems worldwide.

How are Kajabi’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Kajabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kajabi
  • kajabi ai
  • kajabi app
  • kajabi com
  • kajabi community
  • kajabi course
  • kajabi courses
  • kajabi online
  • kajabi online courses
  • kajabi platform
  • kajabi software

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How the Brand Demand Index is measured

Where does Kajabi compete?

Kajabi is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video monetisation platforms7th of 7<0.01%Show ranking
Online community platforms9th of 10<0.01%Show ranking
Learning management systems5th of 110.62%Shown above
Creator membership platforms6th of 91.4%Show ranking
Membership platforms3rd of 101.5%Show ranking
Online course platforms1st of 629.4%Show ranking
Coaching platforms1st of 759.8%Show ranking
Creator with pink hair and a pink jacket

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