Brandwave

Kajabi vs Simply.Coach:Which is more popular?

In September 2026, Kajabi had more branded searches than Simply.Coach among coaching platforms worldwide. Kajabi had about 90,500 branded searches, while Simply.Coach had 860. Kajabi made up 59.8% of all coaching platform searches we track, and Simply.Coach accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about coaching platforms, Simply.Coach appeared in four of the five answers and Kajabi in three. Kajabi and Simply.Coach were each mentioned first in two of the four answers that named either.

Among coaching platforms worldwide in September 2026

Who do people search for more?

Kajabi, about 105 searches for every 1 for Simply.Coach

Kajabi 90.5K searchesSimply.Coach 860 searches

Who does AI mention more?

Simply.Coach, mentioned in 4 of 5 answers, Kajabi in 3

Simply.Coach in 4 of 5Kajabi in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Kajabi first in 2Simply.Coach first in 2

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Top coaching platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simply.Coach was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kajabi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kajabi and Simply.Coach were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paperbell1st
  2. CoachAccountable2nd
  3. Simply.Coach3rd
  4. Kajabi4th
  5. CoachHub5th
  6. Delenta6th
  7. Coaching.com7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paperbell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simply.Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoachAccountable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delenta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoachHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coaching.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about coaching platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kajabi or Simply.Coach more popular in search?

This chart shows how often people search Google for Kajabi and Simply.Coach by name. Each line represents a brand's share of searches for all seven coaching platforms we track, month by month, from English-language searches worldwide.

Kajabi and Simply.Coach among coaching platforms worldwide, by month

Share of searches by month for Kajabi, Simply.Coach. The figures are in the table below the chart.

View monthly share of searches table
MonthKajabiCoachHubCoaching.comPaperbellCoachAccountableDelentaSimply.Coach
Oct 202571.4%11.7%11.7%2.3%1.5%0.47%0.76%
Nov 202567.8%11.1%16.6%2.2%1.2%0.44%0.57%
Dec 202567%9%20.1%1.8%1.2%0.36%0.57%
Jan 202671.8%9.7%14.4%1.9%1.3%0.38%0.51%
Feb 202675.7%8.3%12.4%1.7%1.1%0.4%0.45%
Mar 202670.3%11.6%14.1%1.9%1.2%0.46%0.52%
Apr 202670%9.4%17.2%1.5%0.98%0.46%0.53%
May 202670%9.4%17.2%1.5%0.99%0.37%0.53%
Jun 202668.1%11.2%16.8%1.8%1.2%0.45%0.55%
Jul 202666.4%13.4%16.4%1.8%1.1%0.43%0.54%
Aug 202659.8%22%14.7%1.6%1%0.39%0.47%
Sep 202659.8%17.9%17.9%1.9%1.3%0.58%0.57%

How has the Kajabi and Simply.Coach comparison changed over the last 12 months?

3 findings
  • Kajabi was ahead of Simply.Coach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among coaching platforms worldwide moved from 71.4% to 59.8%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending September 2026, Simply.Coach’s share of searches among coaching platforms worldwide moved from 0.76% to 0.57%, and its estimated monthly branded searches moved from 1.4K to 860.

How did search popularity change for coaching platforms worldwide in September 2026?

2 changes

  1. In September 2026, Simply.Coach fell from 6th to 7th among coaching platforms worldwide.

  2. Estimated monthly branded searches for Kajabi worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kajabi’s and Simply.Coach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kajabi

1 branded search term

  • kajabi

Simply.Coach

2 branded search terms

  • simply.coach
  • simplycoach

How the Brand Demand Index is measured

Other head-to-heads among coaching platforms

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