Brandwave

How popular isKajabi in search?

In September 2026, people searched for Kajabi by name about 96,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 59.8% of all global coaching platform searches, placing Kajabi first out of seven platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Kajabi59.8%
  2. CoachHub17.9%
  3. Coaching.com17.9%
  4. Paperbell1.9%
  5. CoachAccountable1.3%
  6. Delenta0.58%
  7. Simply.Coach0.57%
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Which coaching platforms compete with Kajabi?

Kajabi against coaching platforms worldwide, by month

Share of searches by month for Kajabi, CoachHub, Coaching.com. The figures are in the table below the chart.

View monthly share of searches table
MonthKajabiCoachHubCoaching.comPaperbellCoachAccountableDelentaSimply.Coach
Oct 202571.4%11.7%11.7%2.3%1.5%0.47%0.76%
Nov 202567.8%11.1%16.6%2.2%1.2%0.44%0.57%
Dec 202567%9%20.1%1.8%1.2%0.36%0.57%
Jan 202671.8%9.7%14.4%1.9%1.3%0.38%0.51%
Feb 202675.7%8.3%12.4%1.7%1.1%0.4%0.45%
Mar 202670.3%11.6%14.1%1.9%1.2%0.46%0.52%
Apr 202670%9.4%17.2%1.5%0.98%0.46%0.53%
May 202670%9.4%17.2%1.5%0.99%0.37%0.53%
Jun 202668.1%11.2%16.8%1.8%1.2%0.45%0.55%
Jul 202666.4%13.4%16.4%1.8%1.1%0.43%0.54%
Aug 202659.8%22%14.7%1.6%1%0.39%0.47%
Sep 202659.8%17.9%17.9%1.9%1.3%0.58%0.57%
  1. 1.Kajabi

    59.8%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  2. 2.CoachHub

    17.9%

    Held 2nd. 27.1K estimated branded searches, -33.1% vs prior month. Share -4.1 points.

  3. Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +3.2 points.

  4. 4.Paperbell

    1.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Delenta

    0.58%

    Moved from 7th to 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. Moved from 6th to 7th. 860 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Kajabi and its closest rivals

Every comparison with Kajabi

42 comparisons

How has branded search demand for Kajabi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kajabi worldwide fell from 143K to 96.2K.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among coaching platforms worldwide decreased from 71.4% to 59.8%.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among coaching platforms worldwide peaked at 75.7% in February 2026 and was lowest at 59.8% in August 2026.

How did search popularity change for coaching platforms worldwide in September 2026?

6 changes
  1. In September 2026, Coaching.com gained share of searches among coaching platforms worldwide, from 14.7% to 17.9%.

  2. In September 2026, CoachHub lost share of searches among coaching platforms worldwide, from 22% to 17.9%.

  3. In September 2026, Delenta rose from 7th to 6th among coaching platforms worldwide.

  4. In September 2026, Simply.Coach fell from 6th to 7th among coaching platforms worldwide.

  5. Estimated monthly branded searches for CoachAccountable worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Paperbell worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Kajabi’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Kajabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kajabi
  • kajabi ai
  • kajabi app
  • kajabi com
  • kajabi community
  • kajabi course
  • kajabi courses
  • kajabi online
  • kajabi online courses
  • kajabi platform
  • kajabi software

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How the Brand Demand Index is measured

Where does Kajabi compete?

Kajabi is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video monetisation platforms7th of 7<0.01%Show ranking
Online community platforms9th of 10<0.01%Show ranking
Learning management systems5th of 110.62%Show ranking
Creator membership platforms6th of 91.4%Show ranking
Membership platforms3rd of 101.5%Show ranking
Online course platforms1st of 629.4%Show ranking
Coaching platforms1st of 759.8%Shown above
Creator with pink hair and a pink jacket

Is Kajabi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.