Brandwave

Creator membership platforms:Which brands are most popular in search?

In August 2026, Patreon was the most searched among creator membership platforms worldwide, with an estimated 4.1M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patreon84.8%
  2. Ko-fi11.4%
  3. Buy Me a Coffee3.4%
  4. Circle0.3%
  5. Memberful0.03%

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Share of SearchLeaderboard

Compare platforms creators use to run paid memberships and recurring fan support. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creator membership platforms worldwide, by month

Share of Search by month for Patreon, Ko-fi, Buy Me a Coffee. The figures are in the table below the chart.

View monthly share of search table
MonthPatreonKo-fiBuy Me a CoffeeCircleMemberful
Oct 202585.3%11.5%2.8%0.42%0.06%
Nov 202585.3%11.5%2.8%0.39%0.05%
Dec 202585.4%11.5%2.8%0.32%0.06%
Jan 202685.3%11.5%2.8%0.37%0.05%
Feb 202685.3%11.5%2.8%0.4%0.06%
Mar 202685.3%11.5%2.8%0.34%0.05%
Apr 202683.2%13.7%2.7%0.39%0.05%
May 202685.4%11.5%2.8%0.31%0.04%
Jun 202685.8%11.5%2.3%0.31%0.04%
Jul 202683.2%13.7%2.7%0.35%0.04%
Aug 202684.8%11.4%3.4%0.3%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Patreon

    84.8%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +1.6 points.

  2. 2.Ko-fi

    11.4%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Buy Me a Coffee

    3.4%

    Held 3rd. 165K estimated branded searches, +50% vs prior month. Share +0.7 points.

  4. 4.Circle

    0.3%

    Held 4th. 14.4K estimated branded searches, +2.1% vs prior month. Share -0.1 points.

  5. 5.Memberful

    0.03%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among creator membership platforms worldwide?

In August 2026, Patreon was the most searched among creator membership platforms worldwide, with an estimated 4.1M branded searches and 84.8% estimated Share of Search within this set. Ko-fi is in 2nd place, 73.4 percentage points behind at 11.4% Share of Search.

Global creator membership platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Patreon85.3% → 84.8%85.8%Jun 202683.2%Apr 20261st
Ko-fi11.5% → 11.4%13.7%Jul 202611.4%Aug 20262nd
Buy Me a Coffee2.8% → 3.4%3.4%Aug 20262.3%Jun 20263rd
Circle0.42% → 0.3%0.42%Oct 20250.3%Aug 20264th
Memberful0.06% → 0.03%0.06%Dec 20250.03%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Buy Me a Coffee’s estimated Share of Search among creator membership platforms worldwide increased from 2.8% to 3.4%.
  • Across the 11 months ending August 2026, Patreon’s estimated Share of Search among creator membership platforms worldwide peaked at 85.8% in June 2026 and was lowest at 83.2% in April 2026.
  • Across the 11 months ending August 2026, Ko-fi’s estimated Share of Search among creator membership platforms worldwide peaked at 13.7% in July 2026 and was lowest at 11.4% in August 2026.
  • Across the 11 months ending August 2026, Buy Me a Coffee’s estimated Share of Search among creator membership platforms worldwide peaked at 3.4% in August 2026 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, Patreon, Ko-fi, Circle and Memberful held steady: their estimated Share of Search among creator membership platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for creator membership platforms worldwide in August 2026?

  1. In August 2026, Patreon gained estimated Share of Search among creator membership platforms worldwide, from 83.2% to 84.8%.

  2. In August 2026, Buy Me a Coffee gained estimated Share of Search among creator membership platforms worldwide, from 2.7% to 3.4%.

  3. In August 2026, Ko-fi lost estimated Share of Search among creator membership platforms worldwide, from 13.7% to 11.4%.

  4. Estimated monthly branded searches for Memberful worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Circle worldwide fell 13.3% over 11 measured months, from 16.6K to 14.4K in August 2026.

How the Brand Demand Index is measured

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