Brandwave

CoachAccountable vs Kajabi:Which is more popular?

In September 2026, Kajabi had more branded searches than CoachAccountable among coaching platforms worldwide. Kajabi had about 90,500 branded searches, while CoachAccountable had 1,900. Kajabi made up 59.8% of all coaching platform searches we track, and CoachAccountable accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about coaching platforms, CoachAccountable and Kajabi each appeared in three of the five answers. CoachAccountable was mentioned before Kajabi in three out of four answers that named either.

Among coaching platforms worldwide in September 2026

Who do people search for more?

Kajabi, about 48 searches for every 1 for CoachAccountable

Kajabi 90.5K searchesCoachAccountable 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

CoachAccountable in 3 of 5Kajabi in 3 of 5

Who does AI recommend more?

CoachAccountable, named ahead of Kajabi in 3 of 4 answers

CoachAccountable first in 3Kajabi first in 1

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Top coaching platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoachAccountable was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kajabi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CoachAccountable was listed before Kajabi in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paperbell1st
  2. CoachAccountable2nd
  3. Simply.Coach3rd
  4. Kajabi4th
  5. CoachHub5th
  6. Delenta6th
  7. Coaching.com7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paperbell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simply.Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CoachAccountable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delenta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CoachHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coaching.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about coaching platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CoachAccountable or Kajabi more popular in search?

This chart shows how often people search Google for CoachAccountable and Kajabi by name. Each line represents a brand's share of searches for all seven coaching platforms we track, month by month, from English-language searches worldwide.

CoachAccountable and Kajabi among coaching platforms worldwide, by month

Share of searches by month for Kajabi, CoachAccountable. The figures are in the table below the chart.

View monthly share of searches table
MonthKajabiCoachHubCoaching.comPaperbellCoachAccountableDelentaSimply.Coach
Oct 202571.4%11.7%11.7%2.3%1.5%0.47%0.76%
Nov 202567.8%11.1%16.6%2.2%1.2%0.44%0.57%
Dec 202567%9%20.1%1.8%1.2%0.36%0.57%
Jan 202671.8%9.7%14.4%1.9%1.3%0.38%0.51%
Feb 202675.7%8.3%12.4%1.7%1.1%0.4%0.45%
Mar 202670.3%11.6%14.1%1.9%1.2%0.46%0.52%
Apr 202670%9.4%17.2%1.5%0.98%0.46%0.53%
May 202670%9.4%17.2%1.5%0.99%0.37%0.53%
Jun 202668.1%11.2%16.8%1.8%1.2%0.45%0.55%
Jul 202666.4%13.4%16.4%1.8%1.1%0.43%0.54%
Aug 202659.8%22%14.7%1.6%1%0.39%0.47%
Sep 202659.8%17.9%17.9%1.9%1.3%0.58%0.57%

How has the CoachAccountable and Kajabi comparison changed over the last 12 months?

3 findings
  • Kajabi was ahead of CoachAccountable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CoachAccountable’s share of searches among coaching platforms worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among coaching platforms worldwide moved from 71.4% to 59.8%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for coaching platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for CoachAccountable worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Kajabi worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CoachAccountable’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoachAccountable

1 branded search term

  • coachaccountable

Kajabi

1 branded search term

  • kajabi

How the Brand Demand Index is measured

Other head-to-heads among coaching platforms

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