Brandwave

Heartbeat vs Kajabi:Which is more popular?

In September 2026, Kajabi had more branded searches than Heartbeat among online community platforms worldwide. Kajabi had about 590 branded searches, while Heartbeat had 210. Kajabi made up <0.01% of all online community platform searches we track, and Heartbeat accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about online community platforms, Heartbeat and Kajabi each appeared in one of the five answers. Heartbeat and Kajabi were each mentioned first in one of the two answers that named either.

Among online community platforms worldwide in September 2026

Who do people search for more?

Kajabi, about 3 searches for every 1 for Heartbeat

Kajabi 590 searchesHeartbeat 210 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Heartbeat in 1 of 5Kajabi in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Heartbeat first in 1Kajabi first in 1

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Top online community platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heartbeat and Kajabi were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Heartbeat and Kajabi were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Mighty Networks2nd
  3. Discord3rd
  4. Skool4th
  5. Discourse5th
  6. Slack6th
  7. Hivebrite7th
  8. Bettermode8th
  9. Kajabi9th
  10. Heartbeat10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mighty Networks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discourse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hivebrite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bettermode2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heartbeat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online community platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Heartbeat or Kajabi more popular in search?

This chart shows how often people search Google for Heartbeat and Kajabi by name. Each line represents a brand's share of searches for all ten online community platforms we track, month by month, from English-language searches worldwide.

Heartbeat and Kajabi among online community platforms worldwide, by month

Share of searches by month for Kajabi, Heartbeat. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordSlackSkoolMighty NetworksCircleDiscourseBettermodeHivebriteKajabiHeartbeat
Oct 202589.9%9.9%0.04%0.08%0.04%0.02%0.01%0.01%<0.01%<0.01%
Nov 202591.6%8.2%0.05%0.07%0.04%0.02%0.01%0.01%<0.01%<0.01%
Dec 202591.6%8.2%0.04%0.07%0.03%0.01%0.01%<0.01%<0.01%<0.01%
Jan 202691.5%8.2%0.05%0.08%0.04%0.02%0.01%0.01%<0.01%<0.01%
Feb 202689.8%9.9%0.07%0.08%0.05%0.03%0.01%0.01%<0.01%<0.01%
Mar 202689.9%9.9%0.05%0.07%0.04%0.02%0.01%0.01%<0.01%<0.01%
Apr 202689.9%9.9%0.07%0.08%0.05%0.02%0.01%0.01%<0.01%<0.01%
May 202691.6%8.2%0.05%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202689.9%9.9%0.07%0.07%0.04%0.01%0.01%0.01%<0.01%<0.01%
Jul 202689.9%9.9%0.07%0.07%0.04%0.01%0.01%0.01%<0.01%<0.01%
Aug 202691.6%8.2%0.05%0.04%0.04%0.01%0.01%<0.01%<0.01%<0.01%
Sep 202688%11.8%0.06%0.05%0.04%0.03%0.01%<0.01%<0.01%<0.01%

How has the Heartbeat and Kajabi comparison changed over the last 12 months?

3 findings

How did search popularity change for online community platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Kajabi worldwide fell 68.9% over 12 measured months, from 1.9K to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Heartbeat’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heartbeat

1 branded search term

  • heartbeat community platform

Kajabi

1 branded search term

  • kajabi community

How the Brand Demand Index is measured

Other head-to-heads among online community platforms

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