Brandwave

How popular isKajabi?

In September 2026, people searched for Kajabi by name about 96,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 1.5% of all global membership platform searches, placing Kajabi third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about membership platforms, Kajabi appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Kajabi is the third most searched of 10 competitors and the sixth most recommended in AI answers.

  1. PatreonShare of searches 57.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. SubstackShare of searches 39.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KajabiShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. PodiaShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. SkoolShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kajabi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kajabi is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Mighty Networks2nd
  3. Skool3rd
  4. Patreon4th
  5. MemberPress5th
  6. Kajabi6th
  7. Podia7th
  8. Wild Apricot8th
  9. Substack–
  10. Memberful–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mighty Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Circle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MemberPress3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Apricot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Substack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Memberful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about membership platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which membership platforms compete with Kajabi?

Kajabi against membership platforms worldwide, by month

Share of searches by month for Patreon, Substack, Kajabi. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKajabiPodiaSkoolMighty NetworksWild ApricotCircleMemberPressMemberful
Oct 202568.6%25.8%2.8%1.2%0.37%0.68%0.25%0.14%0.2%0.05%
Nov 202568.6%25.8%2.8%1.2%0.45%0.55%0.25%0.11%0.2%0.04%
Dec 202565.1%29.9%2.6%0.96%0.35%0.53%0.19%0.09%0.16%0.05%
Jan 202665%30%2.6%0.96%0.35%0.53%0.24%0.09%0.16%0.04%
Feb 202664.5%29.8%3.2%0.95%0.43%0.52%0.23%0.1%0.16%0.05%
Mar 202665.6%30.2%2.2%0.79%0.36%0.43%0.19%0.09%0.13%0.04%
Apr 202661.1%34.2%2.5%0.9%0.41%0.49%0.18%0.1%0.12%0.03%
May 202665.8%30.1%2.2%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jun 202665.7%30.6%1.8%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jul 202661.3%34.6%2%0.91%0.41%0.41%0.18%0.07%0.08%0.03%
Aug 202661.7%35%1.7%0.75%0.34%0.27%0.15%0.07%0.07%0.02%
Sep 202657.3%39.3%1.5%0.85%0.38%0.31%0.17%0.06%0.06%0.03%

  1. 1.Patreon

    57.3%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.4 points.

  2. 2.Substack

    39.3%

    Held 2nd. 2.3M estimated branded searches, -0.77% vs prior month. Share +4.4 points.

  3. 3.Kajabi

    1.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  4. 4.Podia

    0.85%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Skool

    0.38%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mighty Networks

    0.31%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Wild Apricot

    0.17%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Circle

    0.06%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.MemberPress

    0.06%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Memberful

    0.03%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Kajabi and its closest rivals

Every comparison with Kajabi

42 comparisons

How has branded search demand for Kajabi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kajabi worldwide fell from 143K to 96.2K.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among membership platforms worldwide decreased from 2.8% to 1.5%.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among membership platforms worldwide peaked at 3.2% in February 2026 and was lowest at 1.5% in September 2026.

How did search popularity change for membership platforms worldwide in September 2026?

6 changes

  1. In September 2026, Substack gained share of searches among membership platforms worldwide, from 35% to 39.3%.

  2. In September 2026, Patreon lost share of searches among membership platforms worldwide, from 61.7% to 57.3%.

  3. Estimated monthly branded searches for Skool worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for MemberPress worldwide fell 63.6% over 12 measured months, from 9.9K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Circle worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Mighty Networks worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.

How are Kajabi’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Kajabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kajabi
  • kajabi ai
  • kajabi app
  • kajabi com
  • kajabi community
  • kajabi course
  • kajabi courses
  • kajabi online
  • kajabi online courses
  • kajabi platform
  • kajabi software

Do you work for Kajabi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kajabi compete?

Kajabi is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video monetisation platforms7th of 7<0.01%Show ranking
Online community platforms9th of 10<0.01%Show ranking
Learning management systems5th of 110.62%Show ranking
Creator membership platforms6th of 91.4%Show ranking
Membership platforms3rd of 101.5%Shown above
Online course platforms1st of 629.4%Show ranking
Coaching platforms1st of 759.8%Show ranking
Creator with pink hair and a pink jacket

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