Brandwave

Fourthwall vs Kajabi:Which is more popular?

In September 2026, Fourthwall and Kajabi were level in searches among creator membership platforms worldwide, with an estimated 90.5K branded searches each, at 1.4% of the total each. When we asked ChatGPT and Google AI Overviews about creator membership platforms, Fourthwall and Kajabi each appeared in two of the five answers. Fourthwall and Kajabi were each mentioned first in two of the four answers that named either.

Among creator membership platforms worldwide in September 2026

Who do people search for more?

Fourthwall and Kajabi are searched for about as often as each other.

Fourthwall 90.5K searchesKajabi 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Fourthwall in 2 of 5Kajabi in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Fourthwall first in 2Kajabi first in 2

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Top creator membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fourthwall was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kajabi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Fourthwall and Kajabi were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patreon1st
  2. Circle2nd
  3. Ko-fi3rd
  4. Substack4th
  5. Mighty Networks5th
  6. Fourthwall6th
  7. Memberful7th
  8. Kajabi8th
  9. Buy Me a Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Substack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ko-fi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Memberful3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mighty Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buy Me a Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator membership platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fourthwall or Kajabi more popular in search?

This chart shows how often people search Google for Fourthwall and Kajabi by name. Each line represents a brand's share of searches for all nine creator membership platforms we track, month by month, from English-language searches worldwide.

Fourthwall and Kajabi among creator membership platforms worldwide, by month

Share of searches by month for Fourthwall, Kajabi. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKo-fiBuy Me a CoffeeFourthwallKajabiMighty NetworksCircleMemberful
Oct 202561.8%23.2%8.3%2%1.4%2.5%0.61%0.12%0.04%
Nov 202561.9%23.3%8.3%2%1.4%2.5%0.5%0.1%0.04%
Dec 202558.9%27%7.9%1.9%1.3%2.4%0.48%0.08%0.04%
Jan 202658.8%27.1%7.9%1.9%1.3%2.4%0.48%0.08%0.03%
Feb 202658.3%26.9%7.8%1.9%1.6%2.9%0.47%0.09%0.04%
Mar 202657.4%26.4%7.7%1.9%4.2%1.9%0.38%0.08%0.03%
Apr 202654.6%30.5%9%1.8%1.5%2.2%0.44%0.09%0.03%
May 202659.3%27.1%8%2%1.3%2%0.32%0.06%0.03%
Jun 202659.5%27.8%8%1.6%1.1%1.6%0.32%0.06%0.03%
Jul 202654.6%30.9%9%1.8%1.5%1.8%0.36%0.06%0.03%
Aug 202655.7%31.5%7.5%2.2%1.2%1.5%0.25%0.06%0.02%
Sep 202651.4%35.3%8.4%1.7%1.4%1.4%0.28%0.06%0.02%

How has the Fourthwall and Kajabi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fourthwall took it in March 2026, Kajabi took it in April 2026.
  • Across the 12 months ending September 2026, Fourthwall’s share of searches among creator membership platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among creator membership platforms worldwide moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for creator membership platforms worldwide in September 2026?

2 changes

  1. In September 2026, Fourthwall rose from 6th to 5th among creator membership platforms worldwide.

  2. In September 2026, Kajabi fell from 5th to 6th among creator membership platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fourthwall’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fourthwall

1 branded search term

  • fourthwall

Kajabi

1 branded search term

  • kajabi

How the Brand Demand Index is measured

Other head-to-heads among creator membership platforms

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