Kajabi vs Paperbell:Which is more popular?
In September 2026, Kajabi had more branded searches than Paperbell among coaching platforms worldwide. Kajabi had about 90,500 branded searches, while Paperbell had 2,900. Kajabi made up 59.8% of all coaching platform searches we track, and Paperbell accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about coaching platforms, Paperbell appeared in four of the five answers and Kajabi in three. Paperbell was mentioned before Kajabi in every answer that named either.
Who do people search for more?
Kajabi, about 31 searches for every 1 for Paperbell
Who does AI mention more?
Paperbell, mentioned in 4 of 5 answers, Kajabi in 3
Who does AI recommend more?
Paperbell, named ahead of Kajabi in 4 of 4 answers
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Top coaching platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paperbell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kajabi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Paperbell was listed before Kajabi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Paperbell1st
CoachAccountable2nd
Simply.Coach3rd- Kajabi4th
CoachHub5th
Delenta6th
Coaching.com7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paperbell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simply.Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CoachAccountable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delenta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CoachHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coaching.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about coaching platforms
5 answers
Asked ChatGPT
“Which coaching platform should I use?”
Asked ChatGPT
“What are the best coaching platforms?”
Asked ChatGPT
“What's the best coaching platform for a small coaching business?”
Searched Google, AI Overview
“coaching platform”
Searched Google, AI Overview
“online coaching platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kajabi or Paperbell more popular in search?
This chart shows how often people search Google for Kajabi and Paperbell by name. Each line represents a brand's share of searches for all seven coaching platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kajabi, Paperbell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kajabi | CoachHub | Coaching.com | Paperbell | CoachAccountable | Delenta | Simply.Coach |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 11.7% | 11.7% | 2.3% | 1.5% | 0.47% | 0.76% |
| Nov 2025 | 67.8% | 11.1% | 16.6% | 2.2% | 1.2% | 0.44% | 0.57% |
| Dec 2025 | 67% | 9% | 20.1% | 1.8% | 1.2% | 0.36% | 0.57% |
| Jan 2026 | 71.8% | 9.7% | 14.4% | 1.9% | 1.3% | 0.38% | 0.51% |
| Feb 2026 | 75.7% | 8.3% | 12.4% | 1.7% | 1.1% | 0.4% | 0.45% |
| Mar 2026 | 70.3% | 11.6% | 14.1% | 1.9% | 1.2% | 0.46% | 0.52% |
| Apr 2026 | 70% | 9.4% | 17.2% | 1.5% | 0.98% | 0.46% | 0.53% |
| May 2026 | 70% | 9.4% | 17.2% | 1.5% | 0.99% | 0.37% | 0.53% |
| Jun 2026 | 68.1% | 11.2% | 16.8% | 1.8% | 1.2% | 0.45% | 0.55% |
| Jul 2026 | 66.4% | 13.4% | 16.4% | 1.8% | 1.1% | 0.43% | 0.54% |
| Aug 2026 | 59.8% | 22% | 14.7% | 1.6% | 1% | 0.39% | 0.47% |
| Sep 2026 | 59.8% | 17.9% | 17.9% | 1.9% | 1.3% | 0.58% | 0.57% |
How has the Kajabi and Paperbell comparison changed over the last 12 months?
3 findings
- Kajabi was ahead of Paperbell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kajabi’s share of searches among coaching platforms worldwide moved from 71.4% to 59.8%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Paperbell’s share of searches among coaching platforms worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for coaching platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kajabi’s and Paperbell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coaching platforms
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