Brandwave

Membership platforms:Which brands are most popular in search?

In August 2026, Patreon was the most searched among membership platforms worldwide, with an estimated 4.1M branded searches and 61.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patreon61.8%
  2. Substack37.9%
  3. Wild Apricot0.15%
  4. MemberPress0.07%
  5. Memberful0.02%

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Share of SearchLeaderboard

Compare the platforms used to run paid memberships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among membership platforms worldwide, by month

Share of Search by month for Patreon, Substack. The figures are in the table below the chart.

View monthly share of search table
MonthPatreonSubstackWild ApricotMemberPressMemberful
Oct 202570.2%29.3%0.25%0.21%0.05%
Nov 202570.1%29.4%0.25%0.21%0.04%
Dec 202566%33.6%0.2%0.16%0.05%
Jan 202665.9%33.7%0.24%0.16%0.04%
Feb 202665.5%34.1%0.24%0.16%0.05%
Mar 202666.1%33.5%0.2%0.13%0.04%
Apr 202661.8%37.9%0.18%0.12%0.04%
May 202666.6%33.2%0.16%0.09%0.03%
Jun 202666.2%33.6%0.16%0.09%0.03%
Jul 202661.5%38.2%0.18%0.08%0.03%
Aug 202661.8%37.9%0.15%0.07%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Patreon

    61.8%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  2. 2.Substack

    37.9%

    Held 2nd. 2.5M estimated branded searches, +20.6% vs prior month. Share -0.3 points.

  3. 3.Wild Apricot

    0.15%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MemberPress

    0.07%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Memberful

    0.02%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among membership platforms worldwide?

In August 2026, Patreon was the most searched among membership platforms worldwide, with an estimated 4.1M branded searches and 61.8% estimated Share of Search within this set. Substack is in 2nd place, 23.9 percentage points behind at 37.9% Share of Search.

Global membership platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Patreon70.2% → 61.8%70.2%Oct 202561.5%Jul 20261st
Substack29.3% → 37.9%38.2%Jul 202629.3%Oct 20252nd
Wild Apricot0.25% → 0.15%0.25%Oct 20250.15%Aug 20263rd
MemberPress0.21% → 0.07%0.21%Oct 20250.07%Aug 20264th
Memberful0.05% → 0.02%0.05%Oct 20250.02%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Patreon’s estimated Share of Search among membership platforms worldwide decreased from 70.2% to 61.8%.
  • Across the 11 months ending August 2026, Substack’s estimated Share of Search among membership platforms worldwide increased from 29.3% to 37.9%.
  • Across the 11 months ending August 2026, Patreon’s estimated Share of Search among membership platforms worldwide peaked at 70.2% in October 2025 and was lowest at 61.5% in July 2026.
  • Across the 11 months ending August 2026, Substack’s estimated Share of Search among membership platforms worldwide peaked at 38.2% in July 2026 and was lowest at 29.3% in October 2025.
  • Across the 11 months ending August 2026, Wild Apricot, MemberPress and Memberful held steady: their estimated Share of Search among membership platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for membership platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Substack worldwide rose 79.4% over 11 measured months, from 1.4M to 2.5M in August 2026.

  2. Estimated monthly branded searches for Patreon worldwide rose 22.1% over 11 measured months, from 3.4M to 4.1M in August 2026.

  3. Estimated monthly branded searches for MemberPress worldwide fell 55.6% over 11 measured months, from 9.9K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Memberful worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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