Brandwave

How popular isSkool?

In September 2026, people searched for Skool by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 0.38% of all global membership platform searches, placing Skool fifth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about membership platforms, Skool appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Skool is the fifth most searched of 10 competitors and the third most recommended in AI answers.

  1. PatreonShare of searches 57.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. SubstackShare of searches 39.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KajabiShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. PodiaShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. SkoolShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skool was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skool is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Mighty Networks2nd
  3. Skool3rd
  4. Patreon4th
  5. MemberPress5th
  6. Kajabi6th
  7. Podia7th
  8. Wild Apricot8th
  9. Substack–
  10. Memberful–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mighty Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Circle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MemberPress3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Apricot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Substack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Memberful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about membership platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which membership platforms compete with Skool?

Skool against membership platforms worldwide, by month

Share of searches by month for Patreon, Substack, Skool. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKajabiPodiaSkoolMighty NetworksWild ApricotCircleMemberPressMemberful
Oct 202568.6%25.8%2.8%1.2%0.37%0.68%0.25%0.14%0.2%0.05%
Nov 202568.6%25.8%2.8%1.2%0.45%0.55%0.25%0.11%0.2%0.04%
Dec 202565.1%29.9%2.6%0.96%0.35%0.53%0.19%0.09%0.16%0.05%
Jan 202665%30%2.6%0.96%0.35%0.53%0.24%0.09%0.16%0.04%
Feb 202664.5%29.8%3.2%0.95%0.43%0.52%0.23%0.1%0.16%0.05%
Mar 202665.6%30.2%2.2%0.79%0.36%0.43%0.19%0.09%0.13%0.04%
Apr 202661.1%34.2%2.5%0.9%0.41%0.49%0.18%0.1%0.12%0.03%
May 202665.8%30.1%2.2%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jun 202665.7%30.6%1.8%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jul 202661.3%34.6%2%0.91%0.41%0.41%0.18%0.07%0.08%0.03%
Aug 202661.7%35%1.7%0.75%0.34%0.27%0.15%0.07%0.07%0.02%
Sep 202657.3%39.3%1.5%0.85%0.38%0.31%0.17%0.06%0.06%0.03%

  1. 1.Patreon

    57.3%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.4 points.

  2. 2.Substack

    39.3%

    Held 2nd. 2.3M estimated branded searches, -0.77% vs prior month. Share +4.4 points.

  3. 3.Kajabi

    1.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  4. 4.Podia

    0.85%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Skool

    0.38%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mighty Networks

    0.31%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Wild Apricot

    0.17%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Circle

    0.06%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.MemberPress

    0.06%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Memberful

    0.03%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Skool and its closest rivals

Every comparison with Skool

15 comparisons

How has branded search demand for Skool changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skool worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Skool rose from 6th to 5th among membership platforms worldwide.

How did search popularity change for membership platforms worldwide in September 2026?

6 changes

  1. In September 2026, Substack gained share of searches among membership platforms worldwide, from 35% to 39.3%.

  2. In September 2026, Patreon lost share of searches among membership platforms worldwide, from 61.7% to 57.3%.

  3. Estimated monthly branded searches for Skool worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for MemberPress worldwide fell 63.6% over 12 measured months, from 9.9K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Circle worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Mighty Networks worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.

How are Skool’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Skool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skool community

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How the Brand Demand Index is measured

Where does Skool compete?

Skool is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online community platforms3rd of 100.06%Show ranking
Membership platforms5th of 100.38%Shown above
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Is Skool your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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