Brandwave

Kajabi vs Skool:Which is more popular?

In September 2026, Skool had more branded searches than Kajabi among online community platforms worldwide. Skool had about 22,200 branded searches, while Kajabi had 590. Skool made up 0.06% of all online community platform searches we track, and Kajabi accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about online community platforms, Skool appeared in three of the five answers and Kajabi in one. Skool was mentioned before Kajabi in every answer that named either.

Among online community platforms worldwide in September 2026

Who do people search for more?

Skool, about 38 searches for every 1 for Kajabi

Skool 22.2K searchesKajabi 590 searches

Who does AI mention more?

Skool, mentioned in 3 of 5 answers, Kajabi in 1

Skool in 3 of 5Kajabi in 1 of 5

Who does AI recommend more?

Skool, named ahead of Kajabi in 3 of 3 answers

Skool first in 3Kajabi never first

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Top online community platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skool was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kajabi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skool was listed before Kajabi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Mighty Networks2nd
  3. Discord3rd
  4. Skool4th
  5. Discourse5th
  6. Slack6th
  7. Hivebrite7th
  8. Bettermode8th
  9. Kajabi9th
  10. Heartbeat10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mighty Networks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discourse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hivebrite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bettermode2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heartbeat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online community platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kajabi or Skool more popular in search?

This chart shows how often people search Google for Kajabi and Skool by name. Each line represents a brand's share of searches for all ten online community platforms we track, month by month, from English-language searches worldwide.

Kajabi and Skool among online community platforms worldwide, by month

Share of searches by month for Skool, Kajabi. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordSlackSkoolMighty NetworksCircleDiscourseBettermodeHivebriteKajabiHeartbeat
Oct 202589.9%9.9%0.04%0.08%0.04%0.02%0.01%0.01%<0.01%<0.01%
Nov 202591.6%8.2%0.05%0.07%0.04%0.02%0.01%0.01%<0.01%<0.01%
Dec 202591.6%8.2%0.04%0.07%0.03%0.01%0.01%<0.01%<0.01%<0.01%
Jan 202691.5%8.2%0.05%0.08%0.04%0.02%0.01%0.01%<0.01%<0.01%
Feb 202689.8%9.9%0.07%0.08%0.05%0.03%0.01%0.01%<0.01%<0.01%
Mar 202689.9%9.9%0.05%0.07%0.04%0.02%0.01%0.01%<0.01%<0.01%
Apr 202689.9%9.9%0.07%0.08%0.05%0.02%0.01%0.01%<0.01%<0.01%
May 202691.6%8.2%0.05%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202689.9%9.9%0.07%0.07%0.04%0.01%0.01%0.01%<0.01%<0.01%
Jul 202689.9%9.9%0.07%0.07%0.04%0.01%0.01%0.01%<0.01%<0.01%
Aug 202691.6%8.2%0.05%0.04%0.04%0.01%0.01%<0.01%<0.01%<0.01%
Sep 202688%11.8%0.06%0.05%0.04%0.03%0.01%<0.01%<0.01%<0.01%

How has the Kajabi and Skool comparison changed over the last 12 months?

3 findings
  • Skool was ahead of Kajabi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among online community platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 1.9K to 590.
  • Across the 12 months ending September 2026, Skool’s share of searches among online community platforms worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for online community platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Skool worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Kajabi worldwide fell 68.9% over 12 measured months, from 1.9K to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kajabi’s and Skool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kajabi

1 branded search term

  • kajabi community

Skool

1 branded search term

  • skool community

How the Brand Demand Index is measured

Other head-to-heads among online community platforms

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