Circle vs Skool:Which is more popular by branded search?
In August 2026, Skool had more branded searches than Circle among online community platforms worldwide. Skool was estimated to have 37K branded searches compared to Circle’s 14.4K, and held a 48.7% Share of Search versus Circle’s 19%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Circle or Skool?
Compare software for building member communities, courses, and brand-owned groups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skool, Circle. The figures are in the table below the chart.
View monthly share of search table
| Month | Skool | Mighty Networks | Circle | Bettermode | Heartbeat |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 38.5% | 19.2% | 6.3% | 1.1% |
| Nov 2025 | 41.7% | 33.1% | 18.7% | 5.4% | 1.1% |
| Dec 2025 | 40.1% | 36.2% | 16.7% | 5.9% | 1.1% |
| Jan 2026 | 39.1% | 35.2% | 18.7% | 5.8% | 1.2% |
| Feb 2026 | 41.3% | 32.7% | 19.1% | 5.4% | 1.5% |
| Mar 2026 | 42.9% | 31.5% | 19% | 5.1% | 1.5% |
| Apr 2026 | 43.6% | 32.1% | 18.7% | 4.3% | 1.3% |
| May 2026 | 47% | 28.3% | 18.9% | 4.6% | 1.2% |
| Jun 2026 | 47% | 28.3% | 18.9% | 4.6% | 1.2% |
| Jul 2026 | 47% | 28.3% | 17.9% | 5.6% | 1.2% |
| Aug 2026 | 48.7% | 23.9% | 19% | 7.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Circle and Skool comparison changed over the last 12 months?
3 findings
- Skool was ahead of Circle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Circle’s estimated Share of Search among online community platforms worldwide moved from 19.2% to 19%, and its estimated monthly branded searches moved from 16.6K to 14.4K.
- Across the 11 months ending August 2026, Skool’s estimated Share of Search among online community platforms worldwide moved from 35% to 48.7%, and its estimated monthly branded searches moved from 30.2K to 37K.
How did search popularity change for online community platforms worldwide in August 2026?
2 changes
In August 2026, Skool gained estimated Share of Search among online community platforms worldwide, from 47% to 48.7%.
In August 2026, Circle gained estimated Share of Search among online community platforms worldwide, from 17.9% to 19%.
How each brand is measured
Brandwave collects information about searches that people make online using Circle’s and Skool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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