Brandwave

Docebo vs Kajabi:Which is more popular?

In September 2026, Kajabi had more branded searches than Docebo among learning management systems worldwide. Kajabi had about 90,500 branded searches, while Docebo had 27,100. Kajabi made up 0.62% of all learning management system searches we track, and Docebo accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about learning management systems, Kajabi appeared in two of the five answers and Docebo in one. Kajabi was mentioned before Docebo in two out of three answers that named either.

Among learning management systems worldwide in September 2026

Who do people search for more?

Kajabi, about 3 searches for every 1 for Docebo

Kajabi 90.5K searchesDocebo 27.1K searches

Who does AI mention more?

Kajabi, mentioned in 2 of 5 answers, Docebo in 1

Kajabi in 2 of 5Docebo in 1 of 5

Who does AI recommend more?

Kajabi, named ahead of Docebo in 2 of 3 answers

Kajabi first in 2Docebo first in 1

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Top learning management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kajabi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Docebo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kajabi was listed before Docebo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moodle1st
  2. TalentLMS2nd
  3. Thinkific3rd
  4. Canvas LMS4th
  5. Kajabi5th
  6. Docebo6th
  7. 360Learning7th
  8. Schoology–
  9. D2L–
  10. Blackboard–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moodle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TalentLMS4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canvas LMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 360Learning2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docebo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schoology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D2L0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about learning management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Docebo or Kajabi more popular in search?

This chart shows how often people search Google for Docebo and Kajabi by name. Each line represents a brand's share of searches for all 11 learning management systems we track, month by month, from English-language searches worldwide.

Docebo and Kajabi among learning management systems worldwide, by month

Share of searches by month for Kajabi, Docebo. The figures are in the table below the chart.

View monthly share of searches table
MonthMoodleSchoologyD2LCanvas LMSKajabiThinkificTalentLMS360LearningDoceboBlackboardArticulate
Oct 202552.7%35.2%8.6%1.2%0.95%0.53%0.34%0.23%0.23%0.07%<0.01%
Nov 202555.2%30.2%11%0.82%1.2%0.68%0.35%0.24%0.24%0.11%<0.01%
Dec 202555.4%30.4%9.1%1.8%1.5%0.68%0.41%0.25%0.3%0.13%<0.01%
Jan 202649.6%33.2%12.1%1.6%1.6%0.75%0.39%0.27%0.33%0.1%<0.01%
Feb 202650%33.5%12.2%0.9%1.6%0.75%0.39%0.27%0.33%0.08%<0.01%
Mar 202656.1%30.7%9.2%1%1.2%0.69%0.44%0.25%0.3%0.06%<0.01%
Apr 202659.5%26.7%9.7%1.1%1.3%0.6%0.44%0.26%0.32%0.05%<0.01%
May 202655.8%30.6%9.2%1.2%1.5%0.69%0.44%0.2%0.3%0.06%<0.01%
Jun 202663.1%23.1%8.5%1.1%1.7%0.95%0.6%0.34%0.51%0.06%<0.01%
Jul 202659.5%21.9%9.8%2%2.9%1.6%1%0.48%0.72%0.1%0.01%
Aug 202635%52.3%8.6%0.95%1.4%0.65%0.41%0.19%0.35%0.1%<0.01%
Sep 202651.1%34.1%12.5%0.62%0.62%0.42%0.25%0.18%0.18%0.05%<0.01%

How has the Docebo and Kajabi comparison changed over the last 12 months?

3 findings
  • Kajabi was ahead of Docebo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Docebo’s share of searches among learning management systems worldwide moved from 0.23% to 0.18%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Kajabi’s share of searches among learning management systems worldwide moved from 0.95% to 0.62%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for learning management systems worldwide in September 2026?

2 changes

  1. In September 2026, Kajabi lost share of searches among learning management systems worldwide, from 1.4% to 0.62%.

  2. In September 2026, Docebo fell from 8th to 9th among learning management systems worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Docebo’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Docebo

1 branded search term

  • docebo

Kajabi

1 branded search term

  • kajabi

How the Brand Demand Index is measured

Other head-to-heads among learning management systems

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