CoachHub vs Kajabi:Which is more popular?
In September 2026, Kajabi had more branded searches than CoachHub among coaching platforms worldwide. Kajabi had about 90,500 branded searches, while CoachHub had 27,100. Kajabi made up 59.8% of all coaching platform searches we track, and CoachHub accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about coaching platforms, Kajabi appeared in three of the five answers and CoachHub in two. Kajabi was mentioned before CoachHub in three out of five answers.
Who do people search for more?
Kajabi, about 3 searches for every 1 for CoachHub
Who does AI mention more?
Kajabi, mentioned in 3 of 5 answers, CoachHub in 2
Who does AI recommend more?
Kajabi, named ahead of CoachHub in 3 of 5 answers
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Top coaching platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kajabi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CoachHub was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kajabi was listed before CoachHub in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paperbell1st
CoachAccountable2nd
Simply.Coach3rd- Kajabi4th
CoachHub5th
Delenta6th
Coaching.com7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paperbell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simply.Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CoachAccountable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delenta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CoachHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Coaching.com2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about coaching platforms
5 answers
Asked ChatGPT
“Which coaching platform should I use?”
Asked ChatGPT
“What are the best coaching platforms?”
Asked ChatGPT
“What's the best coaching platform for a small coaching business?”
Searched Google, AI Overview
“coaching platform”
Searched Google, AI Overview
“online coaching platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CoachHub or Kajabi more popular in search?
This chart shows how often people search Google for CoachHub and Kajabi by name. Each line represents a brand's share of searches for all seven coaching platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kajabi, CoachHub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kajabi | CoachHub | Coaching.com | Paperbell | CoachAccountable | Delenta | Simply.Coach |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 11.7% | 11.7% | 2.3% | 1.5% | 0.47% | 0.76% |
| Nov 2025 | 67.8% | 11.1% | 16.6% | 2.2% | 1.2% | 0.44% | 0.57% |
| Dec 2025 | 67% | 9% | 20.1% | 1.8% | 1.2% | 0.36% | 0.57% |
| Jan 2026 | 71.8% | 9.7% | 14.4% | 1.9% | 1.3% | 0.38% | 0.51% |
| Feb 2026 | 75.7% | 8.3% | 12.4% | 1.7% | 1.1% | 0.4% | 0.45% |
| Mar 2026 | 70.3% | 11.6% | 14.1% | 1.9% | 1.2% | 0.46% | 0.52% |
| Apr 2026 | 70% | 9.4% | 17.2% | 1.5% | 0.98% | 0.46% | 0.53% |
| May 2026 | 70% | 9.4% | 17.2% | 1.5% | 0.99% | 0.37% | 0.53% |
| Jun 2026 | 68.1% | 11.2% | 16.8% | 1.8% | 1.2% | 0.45% | 0.55% |
| Jul 2026 | 66.4% | 13.4% | 16.4% | 1.8% | 1.1% | 0.43% | 0.54% |
| Aug 2026 | 59.8% | 22% | 14.7% | 1.6% | 1% | 0.39% | 0.47% |
| Sep 2026 | 59.8% | 17.9% | 17.9% | 1.9% | 1.3% | 0.58% | 0.57% |
How has the CoachHub and Kajabi comparison changed over the last 12 months?
3 findings
- Kajabi was ahead of CoachHub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoachHub’s share of searches among coaching platforms worldwide moved from 11.7% to 17.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Kajabi’s share of searches among coaching platforms worldwide moved from 71.4% to 59.8%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for coaching platforms worldwide in September 2026?
2 changes
In September 2026, CoachHub lost share of searches among coaching platforms worldwide, from 22% to 17.9%.
Estimated monthly branded searches for Kajabi worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CoachHub’s and Kajabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coaching platforms
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