Schoology vs Thinkific:Which is searched more?
In September 2026, Schoology had more branded searches than Thinkific among learning management systems worldwide. Schoology had about 5 million branded searches, while Thinkific had 61,500. Schoology made up 34.1% of all learning management system searches we track, and Thinkific accounted for 0.42%. These are worldwide searches for English-language branded terms.
Follow Schoology vs Thinkific and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Schoology or Thinkific more popular in search?
Compare the systems schools run courses through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Schoology, Thinkific. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moodle | Schoology | D2L | Canvas LMS | Kajabi | Thinkific | TalentLMS | 360Learning | Docebo | Blackboard | Articulate |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 35.2% | 8.6% | 1.2% | 0.95% | 0.53% | 0.34% | 0.23% | 0.23% | 0.07% | <0.01% |
| Nov 2025 | 55.2% | 30.2% | 11% | 0.82% | 1.2% | 0.68% | 0.35% | 0.24% | 0.24% | 0.11% | <0.01% |
| Dec 2025 | 55.4% | 30.4% | 9.1% | 1.8% | 1.5% | 0.68% | 0.41% | 0.25% | 0.3% | 0.13% | <0.01% |
| Jan 2026 | 49.6% | 33.2% | 12.1% | 1.6% | 1.6% | 0.75% | 0.39% | 0.27% | 0.33% | 0.1% | <0.01% |
| Feb 2026 | 50% | 33.5% | 12.2% | 0.9% | 1.6% | 0.75% | 0.39% | 0.27% | 0.33% | 0.08% | <0.01% |
| Mar 2026 | 56.1% | 30.7% | 9.2% | 1% | 1.2% | 0.69% | 0.44% | 0.25% | 0.3% | 0.06% | <0.01% |
| Apr 2026 | 59.5% | 26.7% | 9.7% | 1.1% | 1.3% | 0.6% | 0.44% | 0.26% | 0.32% | 0.05% | <0.01% |
| May 2026 | 55.8% | 30.6% | 9.2% | 1.2% | 1.5% | 0.69% | 0.44% | 0.2% | 0.3% | 0.06% | <0.01% |
| Jun 2026 | 63.1% | 23.1% | 8.5% | 1.1% | 1.7% | 0.95% | 0.6% | 0.34% | 0.51% | 0.06% | <0.01% |
| Jul 2026 | 59.5% | 21.9% | 9.8% | 2% | 2.9% | 1.6% | 1% | 0.48% | 0.72% | 0.1% | 0.01% |
| Aug 2026 | 35% | 52.3% | 8.6% | 0.95% | 1.4% | 0.65% | 0.41% | 0.19% | 0.35% | 0.1% | <0.01% |
| Sep 2026 | 51.1% | 34.1% | 12.5% | 0.62% | 0.62% | 0.42% | 0.25% | 0.18% | 0.18% | 0.05% | <0.01% |
How has the Schoology and Thinkific comparison changed over the last 12 months?
3 findings
- Schoology was ahead of Thinkific in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schoology’s share of searches among learning management systems worldwide moved from 35.2% to 34.1%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Thinkific’s share of searches among learning management systems worldwide moved from 0.53% to 0.42%, and its estimated monthly branded searches moved from 75.3K to 61.5K.
How did search popularity change for learning management systems worldwide in September 2026?
3 changes
In September 2026, Moodle overtook Schoology to become the leader among learning management systems worldwide, with 51.1% of the searches.
In September 2026, Schoology lost share of searches among learning management systems worldwide, from 52.3% to 34.1%.
Estimated monthly branded searches for Thinkific worldwide fell 18.3% over 12 measured months, from 75.3K to 61.5K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Schoology’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among learning management systems
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.