Brandwave

Systeme.io vs Thinkific:Which is more popular?

In September 2026, Systeme.io had more branded searches than Thinkific among online course platforms worldwide. Systeme.io had about 90,600 branded searches, while Thinkific had 62,600. Systeme.io made up 27.9% of all online course platform searches we track, and Thinkific accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about online course platforms, Systeme.io and Thinkific each appeared in three of the five answers. Thinkific was mentioned before Systeme.io in every answer.

Among online course platforms worldwide in September 2026

Who do people search for more?

Systeme.io, about 45% more searches than Thinkific

Systeme.io 90.6K searchesThinkific 62.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Systeme.io in 3 of 5Thinkific in 3 of 5

Who does AI recommend more?

Thinkific, named ahead of Systeme.io in every answer

Thinkific first in 3Systeme.io never first

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Top online course platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Systeme.io and Thinkific were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thinkific was listed before Systeme.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kajabi1st
  2. Teachable2nd
  3. Thinkific3rd
  4. LearnWorlds4th
  5. Podia5th
  6. Systeme.io6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kajabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Systeme.io3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thinkific3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Teachable3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LearnWorlds2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about online course platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Systeme.io or Thinkific more popular in search?

This chart shows how often people search Google for Systeme.io and Thinkific by name. Each line represents a brand's share of searches for all six online course platforms we track, month by month, from English-language searches worldwide.

Systeme.io and Thinkific among online course platforms worldwide, by month

Share of searches by month for Systeme.io, Thinkific. The figures are in the table below the chart.

View monthly share of searches table
MonthKajabiSysteme.ioThinkificPodiaLearnWorldsTeachable
Oct 202531.8%30.4%17.1%13.8%6.2%0.72%
Nov 202533.7%26.2%18.1%14.6%6.6%0.7%
Dec 202536.1%28.3%16.1%13%5.8%0.72%
Jan 202636.4%28.2%16%12.9%5.8%0.69%
Feb 202639.7%25.3%17.5%11.6%5.2%0.71%
Mar 202632.8%31%17.6%11.6%6.4%0.7%
Apr 202636.3%28.3%16.1%12.9%5.8%0.65%
May 202636.2%28.2%16.1%12.9%5.8%0.76%
Jun 202633.5%26.3%18.2%14.6%6.6%0.84%
Jul 202632.9%25.8%18%14.5%7.9%0.89%
Aug 202634.6%27.2%15.5%15.1%6.8%0.88%
Sep 202629.4%27.9%19.3%15.5%7%0.89%

How has the Systeme.io and Thinkific comparison changed over the last 12 months?

3 findings
  • Systeme.io was ahead of Thinkific in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Systeme.io’s share of searches among online course platforms worldwide moved from 30.4% to 27.9%, and its estimated monthly branded searches moved from 135K to 90.6K.
  • Across the 12 months ending September 2026, Thinkific’s share of searches among online course platforms worldwide moved from 17.1% to 19.3%, and its estimated monthly branded searches moved from 76.2K to 62.6K.

How did search popularity change for online course platforms worldwide in September 2026?

2 changes

  1. In September 2026, Thinkific gained share of searches among online course platforms worldwide, from 15.5% to 19.3%.

  2. In September 2026, Systeme.io gained share of searches among online course platforms worldwide, from 27.2% to 27.9%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Systeme.io’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Systeme.io

2 branded search terms

  • systeme io
  • systeme io course

Thinkific

9 branded search terms

  • courses thinkific
  • thinkific
  • thinkific app
  • thinkific com
  • thinkific course
  • thinkific courses
  • thinkific online courses
  • thinkific platform
  • thinkific software

How the Brand Demand Index is measured

Other head-to-heads among online course platforms

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