Brandwave

Blackboard vs Google Classroom:Which is more popular?

In September 2026, Google Classroom had more branded searches than Blackboard among edtech worldwide. Google Classroom had about 45.5 million branded searches, while Blackboard had 27,100. Google Classroom made up 66.1% of all edtech searches we track, and Blackboard accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about edtech, Google Classroom appeared in four of the five answers and Blackboard in one. Google Classroom was mentioned before Blackboard in every answer that named either.

Among edtech worldwide in September 2026

Who do people search for more?

Google Classroom, about 1679 searches for every 1 for Blackboard

Google Classroom 45.5M searchesBlackboard 27.1K searches

Who does AI mention more?

Google Classroom, mentioned in 4 of 5 answers, Blackboard in 1

Google Classroom in 4 of 5Blackboard in 1 of 5

Who does AI recommend more?

Google Classroom, named ahead of Blackboard in 4 of 4 answers

Google Classroom first in 4Blackboard never first

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Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Classroom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackboard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Classroom was listed before Blackboard in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Blackboard or Google Classroom more popular in search?

This chart shows how often people search Google for Blackboard and Google Classroom by name. Each line represents a brand's share of searches for all nine edtech we track, month by month, from English-language searches worldwide.

Blackboard and Google Classroom among edtech worldwide, by month

Share of searches by month for Google Classroom, Blackboard. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%

How has the Blackboard and Google Classroom comparison changed over the last 12 months?

3 findings
  • Google Classroom was ahead of Blackboard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blackboard’s share of searches among edtech worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Google Classroom’s share of searches among edtech worldwide moved from 63.4% to 66.1%, and its estimated monthly branded searches moved from 37.2M to 45.5M.

How did search popularity change for edtech worldwide in September 2026?

2 changes

  1. In September 2026, Google Classroom gained share of searches among edtech worldwide, from 57% to 66.1%.

  2. Estimated monthly branded searches for Blackboard worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackboard’s and Google Classroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackboard

1 branded search term

  • blackboard learn

Google Classroom

1 branded search term

  • google classroom

How the Brand Demand Index is measured

Other head-to-heads among edtech

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