Test prep platforms:Which brands are most popular in search?
In August 2026, Kaplan was the most searched among test prep platforms worldwide, with an estimated 368K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Kaplan78.9%Magoosh8.7%
Princeton Review8.7%
PrepScholar2.6%
Manhattan Prep1.2%
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Share of SearchLeaderboard
Compare the platforms students prepare for exams with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaplan, Magoosh, Princeton Review, PrepScholar. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaplan | Magoosh | Princeton Review | PrepScholar | Manhattan Prep |
|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 8.7% | 8.7% | 2.1% | 0.95% |
| Nov 2025 | 81% | 8.9% | 7.3% | 1.8% | 0.97% |
| Dec 2025 | 80.9% | 8.9% | 7.3% | 1.8% | 1.2% |
| Jan 2026 | 82.4% | 7.4% | 7.4% | 1.8% | 0.99% |
| Feb 2026 | 79.7% | 8.8% | 8.8% | 1.8% | 0.95% |
| Mar 2026 | 79.6% | 8.8% | 8.8% | 1.8% | 1.2% |
| Apr 2026 | 79.7% | 8.8% | 8.8% | 1.8% | 0.95% |
| May 2026 | 82.4% | 7.4% | 7.4% | 1.8% | 0.99% |
| Jun 2026 | 80.7% | 8.9% | 7.3% | 2.2% | 0.97% |
| Jul 2026 | 76% | 10.2% | 10.2% | 2.5% | 1.1% |
| Aug 2026 | 78.9% | 8.7% | 8.7% | 2.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 368K | +22.3% | +2.9 points | |
| 2, held 2nd | 8.7% | 40.5K | 0% | -1.5 points | |
| 3, held 3rd | 8.7% | 40.5K | 0% | -1.5 points | |
| 4, held 4th | 2.6% | 12.1K | +22.2% | +0.1 points | |
| 5, held 5th | 1.2% | 5.4K | +22.7% | 0 points |
1.
Kaplan78.9%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
2.
8.7%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
8.7%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.6%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.2%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Kaplan vs Princeton Review: compare search popularity
- Kaplan vs PrepScholar: compare search popularity
- Magoosh vs Princeton Review: compare search popularity
- Magoosh vs PrepScholar: compare search popularity
- Princeton Review vs PrepScholar: compare search popularity
- Compare any of these brands
Which brand is most popular in search among test prep platforms worldwide?
5 brands
In August 2026, Kaplan was the most searched among test prep platforms worldwide, with an estimated 368K branded searches and 78.9% estimated Share of Search within this set. Magoosh is in 2nd place, 70.2 percentage points behind at 8.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kaplan | 79.4% → 78.9% | 82.4%May 2026 | 76%Jul 2026 | 1st |
| Magoosh | 8.7% | 10.2%Jul 2026 | 7.4%May 2026 | 2nd |
| Princeton Review | 8.7% | 10.2%Jul 2026 | 7.3%Jun 2026 | 3rd |
| PrepScholar | 2.1% → 2.6% | 2.6%Aug 2026 | 1.8%Mar 2026 | 4th |
| Manhattan Prep | 0.95% → 1.2% | 1.2%Dec 2025 | 0.95%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide decreased from 79.4% to 78.9%.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide peaked at 82.4% in May 2026 and was lowest at 76% in July 2026.
- Across the 11 months ending August 2026, Magoosh’s estimated Share of Search among test prep platforms worldwide peaked at 10.2% in July 2026 and was lowest at 7.4% in May 2026.
- Across the 11 months ending August 2026, Princeton Review’s estimated Share of Search among test prep platforms worldwide peaked at 10.2% in July 2026 and was lowest at 7.3% in June 2026.
- Across the 11 months ending August 2026, Magoosh, Princeton Review, PrepScholar and Manhattan Prep held steady: their estimated Share of Search among test prep platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for test prep platforms worldwide in August 2026?
5 changes
In August 2026, Kaplan gained estimated Share of Search among test prep platforms worldwide, from 76% to 78.9%.
In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
In August 2026, Princeton Review lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
PrepScholar’s estimated Share of Search among test prep platforms worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
Estimated monthly branded searches for Manhattan Prep worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
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