Brandwave

How popular isKaplan in search?

In August 2026, there were an estimated 368K branded searches for Kaplan worldwide which held steady over the last 11 months. Kaplan holds 78.9% estimated Share of Search among test prep platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kaplan78.9%
  2. Magoosh8.7%
  3. Princeton Review8.7%
  4. PrepScholar2.6%
  5. Manhattan Prep1.2%
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Which test prep platforms compete with Kaplan?

Kaplan against test prep platforms worldwide, by month

Share of Search by month for Kaplan, Magoosh, Princeton Review, PrepScholar. The figures are in the table below the chart.

View monthly share of search table
MonthKaplanMagooshPrinceton ReviewPrepScholarManhattan Prep
Oct 202579.4%8.7%8.7%2.1%0.95%
Nov 202581%8.9%7.3%1.8%0.97%
Dec 202580.9%8.9%7.3%1.8%1.2%
Jan 202682.4%7.4%7.4%1.8%0.99%
Feb 202679.7%8.8%8.8%1.8%0.95%
Mar 202679.6%8.8%8.8%1.8%1.2%
Apr 202679.7%8.8%8.8%1.8%0.95%
May 202682.4%7.4%7.4%1.8%0.99%
Jun 202680.7%8.9%7.3%2.2%0.97%
Jul 202676%10.2%10.2%2.5%1.1%
Aug 202678.9%8.7%8.7%2.6%1.2%
Sep 2026—————

  1. 1.Kaplan

    78.9%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  2. 2.Magoosh

    8.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Princeton Review

    8.7%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.PrepScholar

    2.6%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Manhattan Prep

    1.2%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Kaplan and its closest rivals

How has branded search demand for Kaplan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kaplan worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide decreased from 79.4% to 78.9%.
  • Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide peaked at 82.4% in May 2026 and was lowest at 76% in July 2026.

How did search popularity change for test prep platforms worldwide in August 2026?

  1. In August 2026, Kaplan gained estimated Share of Search among test prep platforms worldwide, from 76% to 78.9%.

  2. In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.

  3. In August 2026, Princeton Review lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.

  4. PrepScholar’s estimated Share of Search among test prep platforms worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.

  5. Estimated monthly branded searches for Manhattan Prep worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

How is Kaplan measured?

Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kaplan

Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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