Kaplan vs UWorld:Which is more popular?
In September 2026, Kaplan and UWorld were level in searches among test prep platforms worldwide, with an estimated 368K branded searches each, at 44.2% of the total each. When we asked ChatGPT and Google AI Overviews about test prep platforms, Kaplan and UWorld each appeared in three of the five answers. UWorld was mentioned before Kaplan in every answer.
Who do people search for more?
Kaplan and UWorld are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
UWorld, named ahead of Kaplan in every answer
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Top test prep platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan and UWorld were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UWorld was listed before Kaplan in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kaplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- UWorld3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Magoosh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Princeton Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PrepScholar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Manhattan Prep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about test prep platforms
5 answers
Asked ChatGPT
“Which test prep platform should I use?”
Asked ChatGPT
“What are the best test prep platforms?”
Asked ChatGPT
“What's the best test prep platform for exam preparation?”
Searched Google, AI Overview
“online test prep”
Searched Google, AI Overview
“sat prep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kaplan or UWorld more popular in search?
This chart shows how often people search Google for Kaplan and UWorld by name. Each line represents a brand's share of searches for all six test prep platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kaplan, UWorld. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kaplan | UWorld | Magoosh | Princeton Review | PrepScholar | Manhattan Prep |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 44.3% | 4.9% | 4.9% | 1.2% | 0.53% |
| Nov 2025 | 44.8% | 44.8% | 4.9% | 4% | 0.99% | 0.54% |
| Dec 2025 | 40.7% | 49.7% | 4.5% | 3.7% | 0.89% | 0.59% |
| Jan 2026 | 45.2% | 45.2% | 4.1% | 4.1% | 0.99% | 0.54% |
| Feb 2026 | 44.4% | 44.4% | 4.9% | 4.9% | 0.98% | 0.53% |
| Mar 2026 | 44.3% | 44.3% | 4.9% | 4.9% | 0.98% | 0.65% |
| Apr 2026 | 44.4% | 44.4% | 4.9% | 4.9% | 0.98% | 0.53% |
| May 2026 | 41% | 50.2% | 3.7% | 3.7% | 0.9% | 0.49% |
| Jun 2026 | 40.6% | 49.7% | 4.5% | 3.7% | 1.1% | 0.49% |
| Jul 2026 | 39.4% | 48.1% | 5.3% | 5.3% | 1.3% | 0.58% |
| Aug 2026 | 44.1% | 44.1% | 4.9% | 4.9% | 1.4% | 0.65% |
| Sep 2026 | 44.2% | 44.2% | 4.9% | 4.9% | 1.5% | 0.53% |
How has the Kaplan and UWorld comparison changed over the last 12 months?
3 findings
- Kaplan was ahead of UWorld in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaplan’s share of searches among test prep platforms worldwide moved from 44.3% to 44.2%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, UWorld’s share of searches among test prep platforms worldwide moved from 44.3% to 44.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for test prep platforms worldwide in September 2026?
0 changes
Neither Kaplan nor UWorld moved beyond provider rounding among test prep platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kaplan’s and UWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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