Brandwave

How popular isUWorld?

In September 2026, people searched for UWorld by name about 368,000 times worldwide, about the same as the previous year. These searches made up 44.2% of all global test prep platform searches, placing UWorld second out of six platforms. When we asked both ChatGPT and Google AI Overviews about test prep platforms, UWorld appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

UWorld is the second most searched of 6 competitors and the most recommended in AI answers.

  1. KaplanShare of searches 44.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. UWorldShare of searches 44.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. MagooshShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Princeton ReviewShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. PrepScholarShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top test prep platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UWorld was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UWorld is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UWorld1st
  2. Magoosh2nd
  3. Kaplan3rd
  4. Princeton Review4th
  5. PrepScholar–
  6. Manhattan Prep–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kaplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UWorld3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magoosh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Princeton Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrepScholar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Manhattan Prep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about test prep platforms

5 answers

  • Asked ChatGPT

    “Which test prep platform should I use?”

    1. 1UWorld
    2. 2Kaplan

  • Asked ChatGPT

    “What are the best test prep platforms?”

    1. 1Magoosh
    2. 2UWorld
    3. 3Kaplan
    4. 4Princeton Review

  • Asked ChatGPT

    “What's the best test prep platform for exam preparation?”

    1. 1UWorld
    2. 2Kaplan
    3. 3Magoosh

  • Searched Google, AI Overview

    “online test prep”

    1. Searched Google, AI Overview

      “sat prep app”

      1. 1Magoosh

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which test prep platforms compete with UWorld?

    UWorld against test prep platforms worldwide, by month

    Share of searches by month for Kaplan, UWorld, Magoosh, Princeton Review. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKaplanUWorldMagooshPrinceton ReviewPrepScholarManhattan Prep
    Oct 202544.3%44.3%4.9%4.9%1.2%0.53%
    Nov 202544.8%44.8%4.9%4%0.99%0.54%
    Dec 202540.7%49.7%4.5%3.7%0.89%0.59%
    Jan 202645.2%45.2%4.1%4.1%0.99%0.54%
    Feb 202644.4%44.4%4.9%4.9%0.98%0.53%
    Mar 202644.3%44.3%4.9%4.9%0.98%0.65%
    Apr 202644.4%44.4%4.9%4.9%0.98%0.53%
    May 202641%50.2%3.7%3.7%0.9%0.49%
    Jun 202640.6%49.7%4.5%3.7%1.1%0.49%
    Jul 202639.4%48.1%5.3%5.3%1.3%0.58%
    Aug 202644.1%44.1%4.9%4.9%1.4%0.65%
    Sep 202644.2%44.2%4.9%4.9%1.5%0.53%

    1. 1.Kaplan

      44.2%

      Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

    2. 2.UWorld

      44.2%

      Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Magoosh

      4.9%

      Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.Princeton Review

      4.9%

      Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.PrepScholar

      1.5%

      Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Manhattan Prep

      0.53%

      Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

    Compare popularity between UWorld and its closest rivals

    Every comparison with UWorld

    5 comparisons

    How has branded search demand for UWorld changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for UWorld worldwide held steady at 368K.
    • Across the 12 months ending September 2026, UWorld’s share of searches among test prep platforms worldwide peaked at 50.2% in May 2026 and was lowest at 44.1% in August 2026.

    How did search popularity change for test prep platforms worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for PrepScholar worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

    How are UWorld’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using UWorld’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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