Kaplan vs Magoosh:Which is more popular by branded search?
In August 2026, Kaplan had more branded searches than Magoosh among test prep platforms worldwide. Kaplan was estimated to have 368K branded searches compared to Magoosh’s 40.5K, and held a 78.9% Share of Search versus Magoosh’s 8.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kaplan or Magoosh?
Compare the platforms students prepare for exams with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaplan, Magoosh. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaplan | Magoosh | Princeton Review | PrepScholar | Manhattan Prep |
|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 8.7% | 8.7% | 2.1% | 0.95% |
| Nov 2025 | 81% | 8.9% | 7.3% | 1.8% | 0.97% |
| Dec 2025 | 80.9% | 8.9% | 7.3% | 1.8% | 1.2% |
| Jan 2026 | 82.4% | 7.4% | 7.4% | 1.8% | 0.99% |
| Feb 2026 | 79.7% | 8.8% | 8.8% | 1.8% | 0.95% |
| Mar 2026 | 79.6% | 8.8% | 8.8% | 1.8% | 1.2% |
| Apr 2026 | 79.7% | 8.8% | 8.8% | 1.8% | 0.95% |
| May 2026 | 82.4% | 7.4% | 7.4% | 1.8% | 0.99% |
| Jun 2026 | 80.7% | 8.9% | 7.3% | 2.2% | 0.97% |
| Jul 2026 | 76% | 10.2% | 10.2% | 2.5% | 1.1% |
| Aug 2026 | 78.9% | 8.7% | 8.7% | 2.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Kaplan and Magoosh comparison changed over the last 12 months?
3 findings
- Kaplan was ahead of Magoosh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide moved from 79.4% to 78.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Magoosh’s estimated Share of Search among test prep platforms worldwide held steady at 8.7%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for test prep platforms worldwide in August 2026?
2 changes
In August 2026, Kaplan gained estimated Share of Search among test prep platforms worldwide, from 76% to 78.9%.
In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Kaplan’s and Magoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.