Brandwave

Maths practice platforms:Which brands are most popular in search?

In August 2026, Khan Academy was the most searched among maths practice platforms worldwide, with an estimated 9.1M branded searches and 94.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Khan Academy94.1%
  2. Mathletics4.6%
  3. Prodigy0.93%
  4. Mathseeds0.28%
  5. IXL0.01%

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Share of SearchLeaderboard

Compare the platforms children practise maths on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among maths practice platforms worldwide, by month

Share of Search by month for Khan Academy, Mathletics. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyMathleticsProdigyMathseedsIXL
Oct 202588.1%7.9%3.6%0.39%0.02%
Nov 202585.8%9.4%4.2%0.57%0.02%
Dec 202589.4%6.6%3.6%0.4%0.02%
Jan 202688.6%8%2.9%0.48%0.02%
Feb 202687%9.6%2.9%0.58%0.02%
Mar 202683.5%13.6%2.2%0.67%0.02%
Apr 202689.5%8%2%0.48%0.02%
May 202682.5%13.5%3.3%0.67%0.02%
Jun 202682.4%13.6%3.3%0.67%0.02%
Jul 202693%5.6%1.1%0.28%0.01%
Aug 202694.1%4.6%0.93%0.28%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. Held 1st. 9.1M estimated branded searches, +49.3% vs prior month. Share +1.1 points.

  2. Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share -1 points.

  3. 3.Prodigy

    0.93%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  4. 4.Mathseeds

    0.28%

    Held 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share 0 points.

  5. 5.IXL

    0.01%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among maths practice platforms worldwide?

In August 2026, Khan Academy was the most searched among maths practice platforms worldwide, with an estimated 9.1M branded searches and 94.1% estimated Share of Search within this set. Mathletics is in 2nd place, 89.5 percentage points behind at 4.6% Share of Search.

Global maths practice platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Khan Academy88.1% → 94.1%94.1%Aug 202682.4%Jun 20261st
Mathletics7.9% → 4.6%13.6%Mar 20264.6%Aug 20262nd
Prodigy3.6% → 0.93%4.2%Nov 20250.93%Aug 20263rd
Mathseeds0.39% → 0.28%0.67%Mar 20260.28%Jul 20264th
IXL0.02% → 0.01%0.02%Apr 20260.01%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide increased from 88.1% to 94.1%.
  • Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among maths practice platforms worldwide decreased from 7.9% to 4.6%.
  • Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among maths practice platforms worldwide decreased from 3.6% to 0.93%.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide peaked at 94.1% in August 2026 and was lowest at 82.4% in June 2026.
  • Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among maths practice platforms worldwide peaked at 13.6% in March 2026 and was lowest at 4.6% in August 2026.
  • Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among maths practice platforms worldwide peaked at 4.2% in November 2025 and was lowest at 0.93% in August 2026.
  • Across the 11 months ending August 2026, Mathseeds and IXL held steady: their estimated Share of Search among maths practice platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for maths practice platforms worldwide in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among maths practice platforms worldwide, from 93% to 94.1%.

  2. In August 2026, Mathletics lost estimated Share of Search among maths practice platforms worldwide, from 5.6% to 4.6%.

  3. Prodigy’s estimated Share of Search among maths practice platforms worldwide has lost ground for 3 months in a row, from 3.3% to 0.93% in August 2026.

  4. Estimated monthly branded searches for IXL worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  5. Estimated monthly branded searches for Mathseeds worldwide fell 45.3% over 11 measured months, from 49.5K to 27.1K in August 2026.

How the Brand Demand Index is measured

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