Brandwave

How popular isBrilliant?

In September 2026, people searched for Brilliant by name about 18,100 times worldwide, about the same as the previous year. These searches made up 0.15% of all global maths practice platform searches, placing Brilliant seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about maths practice platforms, Brilliant appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Brilliant is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. Khan AcademyShare of searches 89.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MathleticsShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. IXLShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ProdigyShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BrilliantShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top maths practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brilliant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brilliant is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy1st
  2. IXL2nd
  3. Brilliant3rd
  4. Prodigy4th
  5. Math Academy5th
  6. Mathletics6th
  7. Mathseeds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Khan Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IXL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brilliant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prodigy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Math Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathletics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathseeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which maths practice platforms compete with Brilliant?

Brilliant against maths practice platforms worldwide, by month

Share of searches by month for Khan Academy, Mathletics, IXL, Brilliant. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyMathleticsIXLProdigyMathseedsMath AcademyBrilliant
Oct 202585.8%7.7%2.3%3.5%0.38%0.17%0.14%
Nov 202583.6%9.2%2.2%4.1%0.55%0.17%0.14%
Dec 202587.4%6.4%1.9%3.5%0.39%0.21%0.17%
Jan 202686%7.7%2.6%2.8%0.47%0.26%0.17%
Feb 202684.4%9.3%2.5%2.8%0.56%0.25%0.14%
Mar 202680.9%13.2%2.6%2.2%0.65%0.29%0.16%
Apr 202686.7%7.8%2.6%1.9%0.47%0.31%0.17%
May 202680.3%13.1%2.2%3.2%0.65%0.36%0.19%
Jun 202680.6%13.3%1.5%3.2%0.65%0.44%0.24%
Jul 202691.4%5.5%1.1%1.1%0.27%0.4%0.22%
Aug 202692.3%4.5%1.5%0.91%0.27%0.33%0.15%
Sep 202689.9%5.5%2.5%1.3%0.33%0.27%0.15%

  1. 1.Khan Academy

    89.9%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share -2.3 points.

  2. 2.Mathletics

    5.5%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +0.9 points.

  3. 3.IXL

    2.5%

    Held 3rd. 311K estimated branded searches, +106% vs prior month. Share +1 points.

  4. 4.Prodigy

    1.3%

    Held 4th. 165K estimated branded searches, +82.3% vs prior month. Share +0.4 points.

  5. 5.Mathseeds

    0.33%

    Moved from 6th to 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.1 points.

  6. 6.Math Academy

    0.27%

    Moved from 5th to 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Brilliant

    0.15%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare popularity between Brilliant and its closest rivals

Every comparison with Brilliant

6 comparisons

How has branded search demand for Brilliant changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brilliant worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Brilliant’s share of searches among maths practice platforms worldwide held steady, from 0.14% to 0.15%.

How did search popularity change for maths practice platforms worldwide in September 2026?

6 changes

  1. In September 2026, IXL gained share of searches among maths practice platforms worldwide, from 1.5% to 2.5%.

  2. In September 2026, Mathletics gained share of searches among maths practice platforms worldwide, from 4.5% to 5.5%.

  3. In September 2026, Khan Academy lost share of searches among maths practice platforms worldwide, from 92.3% to 89.9%.

  4. In September 2026, Mathseeds rose from 6th to 5th among maths practice platforms worldwide.

  5. In September 2026, Math Academy fell from 5th to 6th among maths practice platforms worldwide.

  6. Estimated monthly branded searches for Prodigy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

How are Brilliant’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brilliant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brilliant org
  • brilliant.org

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How the Brand Demand Index is measured

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