Brandwave

Brilliant vs IXL:Which is searched more?

In September 2026, IXL had more branded searches than Brilliant among maths practice platforms worldwide. IXL had about 311,000 branded searches, while Brilliant had 18,100. IXL made up 2.5% of all maths practice platform searches we track, and Brilliant accounted for 0.15%. These are worldwide searches for English-language branded terms.

Share of searches among maths practice platforms worldwide in September 2026Is Brilliant or IXL more popular in search?
Brilliant0.15%18.1K searches
vs
IXL2.5%311K searches

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Is Brilliant or IXL more popular in search?

Compare the platforms children practise maths on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brilliant and IXL among maths practice platforms worldwide, by month

Share of searches by month for IXL, Brilliant. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyMathleticsIXLProdigyMathseedsMath AcademyBrilliant
Oct 202585.8%7.7%2.3%3.5%0.38%0.17%0.14%
Nov 202583.6%9.2%2.2%4.1%0.55%0.17%0.14%
Dec 202587.4%6.4%1.9%3.5%0.39%0.21%0.17%
Jan 202686%7.7%2.6%2.8%0.47%0.26%0.17%
Feb 202684.4%9.3%2.5%2.8%0.56%0.25%0.14%
Mar 202680.9%13.2%2.6%2.2%0.65%0.29%0.16%
Apr 202686.7%7.8%2.6%1.9%0.47%0.31%0.17%
May 202680.3%13.1%2.2%3.2%0.65%0.36%0.19%
Jun 202680.6%13.3%1.5%3.2%0.65%0.44%0.24%
Jul 202691.4%5.5%1.1%1.1%0.27%0.4%0.22%
Aug 202692.3%4.5%1.5%0.91%0.27%0.33%0.15%
Sep 202689.9%5.5%2.5%1.3%0.33%0.27%0.15%

How has the Brilliant and IXL comparison changed over the last 12 months?

3 findings
  • IXL was ahead of Brilliant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brilliant’s share of searches among maths practice platforms worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, IXL’s share of searches among maths practice platforms worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 300K to 311K.

How did search popularity change for maths practice platforms worldwide in September 2026?

1 change
  1. In September 2026, IXL gained share of searches among maths practice platforms worldwide, from 1.5% to 2.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brilliant’s and IXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brilliant

2 branded search terms

  • brilliant org
  • brilliant.org

IXL

2 branded search terms

  • ixl learning
  • ixl math

How the Brand Demand Index is measured

Other head-to-heads among maths practice platforms

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