Brandwave

IXL vs Khan Academy:Which is more popular?

In September 2026, Khan Academy had more branded searches than IXL among maths practice platforms worldwide. Khan Academy had about 11.1 million branded searches, while IXL had 311,000. Khan Academy made up 89.9% of all maths practice platform searches we track, and IXL accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about maths practice platforms, Khan Academy appeared in all five answers and IXL in four. Khan Academy was mentioned before IXL in every answer.

Among maths practice platforms worldwide in September 2026

Who do people search for more?

Khan Academy, about 36 searches for every 1 for IXL

Khan Academy 11.1M searchesIXL 311K searches

Who does AI mention more?

Khan Academy, mentioned in every answer we collected

Khan Academy in 5 of 5IXL in 4 of 5

Who does AI recommend more?

Khan Academy, named ahead of IXL in every answer

Khan Academy first in 5IXL never first

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Top maths practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy appeared in all five answers. IXL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy was listed before IXL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy1st
  2. IXL2nd
  3. Brilliant3rd
  4. Prodigy4th
  5. Math Academy5th
  6. Mathletics6th
  7. Mathseeds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Khan Academy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IXL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brilliant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prodigy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Math Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathletics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathseeds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is IXL or Khan Academy more popular in search?

This chart shows how often people search Google for IXL and Khan Academy by name. Each line represents a brand's share of searches for all seven maths practice platforms we track, month by month, from English-language searches worldwide.

IXL and Khan Academy among maths practice platforms worldwide, by month

Share of searches by month for Khan Academy, IXL. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyMathleticsIXLProdigyMathseedsMath AcademyBrilliant
Oct 202585.8%7.7%2.3%3.5%0.38%0.17%0.14%
Nov 202583.6%9.2%2.2%4.1%0.55%0.17%0.14%
Dec 202587.4%6.4%1.9%3.5%0.39%0.21%0.17%
Jan 202686%7.7%2.6%2.8%0.47%0.26%0.17%
Feb 202684.4%9.3%2.5%2.8%0.56%0.25%0.14%
Mar 202680.9%13.2%2.6%2.2%0.65%0.29%0.16%
Apr 202686.7%7.8%2.6%1.9%0.47%0.31%0.17%
May 202680.3%13.1%2.2%3.2%0.65%0.36%0.19%
Jun 202680.6%13.3%1.5%3.2%0.65%0.44%0.24%
Jul 202691.4%5.5%1.1%1.1%0.27%0.4%0.22%
Aug 202692.3%4.5%1.5%0.91%0.27%0.33%0.15%
Sep 202689.9%5.5%2.5%1.3%0.33%0.27%0.15%

How has the IXL and Khan Academy comparison changed over the last 12 months?

3 findings
  • Khan Academy was ahead of IXL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IXL’s share of searches among maths practice platforms worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 300K to 311K.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths practice platforms worldwide moved from 85.8% to 89.9%, and its estimated monthly branded searches held steady at 11.1M.

How did search popularity change for maths practice platforms worldwide in September 2026?

2 changes

  1. In September 2026, IXL gained share of searches among maths practice platforms worldwide, from 1.5% to 2.5%.

  2. In September 2026, Khan Academy lost share of searches among maths practice platforms worldwide, from 92.3% to 89.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IXL’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IXL

2 branded search terms

  • ixl learning
  • ixl math

Khan Academy

1 branded search term

  • khan academy

How the Brand Demand Index is measured

Other head-to-heads among maths practice platforms

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