Brandwave

Online tutoring platforms:Which brands are most popular in search?

In August 2026, Preply was the most searched among online tutoring platforms worldwide, with an estimated 1.5M branded searches and 65.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Preply65.2%
  2. Superprof16%
  3. Cambly13.1%
  4. Varsity Tutors2.6%
  5. Wyzant2.6%
  6. Tutor.com0.43%

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Share of SearchLeaderboard

Compare the online tutoring platforms institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online tutoring platforms worldwide, by month

Share of Search by month for Preply, Superprof, Cambly, Varsity Tutors, Wyzant. The figures are in the table below the chart.

View monthly share of search table
MonthPreplySuperprofCamblyVarsity TutorsWyzantTutor.com
Oct 202556.1%20.7%13.9%5.1%3.4%0.83%
Nov 202557.1%21.1%14.1%4.2%2.8%0.69%
Dec 202555%20.2%16.6%4.1%3.3%0.81%
Jan 202654.1%24.4%13.4%4%3.3%0.8%
Feb 202657.5%21.2%14.2%3.5%2.9%0.7%
Mar 202656.8%21%14%4.2%3.4%0.56%
Apr 202656.9%21%14%4.2%3.4%0.46%
May 202664.9%15.9%13%3.2%2.6%0.35%
Jun 202665.3%16%13.1%2.6%2.6%0.35%
Jul 202665.5%16.1%13.2%2.2%2.6%0.43%
Aug 202665.2%16%13.1%2.6%2.6%0.43%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Preply

    65.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Superprof

    16%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Cambly

    13.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Varsity Tutors

    2.6%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Wyzant

    2.6%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tutor.com

    0.43%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among online tutoring platforms worldwide?

In August 2026, Preply was the most searched among online tutoring platforms worldwide, with an estimated 1.5M branded searches and 65.2% estimated Share of Search within this set. Superprof is in 2nd place, 49.2 percentage points behind at 16% Share of Search.

Global online tutoring platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Preply56.1% → 65.2%65.5%Jul 202654.1%Jan 20261st
Superprof20.7% → 16%24.4%Jan 202615.9%May 20262nd
Cambly13.9% → 13.1%16.6%Dec 202513%May 20263rd
Varsity Tutors5.1% → 2.6%5.1%Oct 20252.2%Jul 20264th
Wyzant3.4% → 2.6%3.4%Apr 20262.6%May 20265th
Tutor.com0.83% → 0.43%0.83%Oct 20250.35%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Preply’s estimated Share of Search among online tutoring platforms worldwide increased from 56.1% to 65.2%.
  • Across the 11 months ending August 2026, Superprof’s estimated Share of Search among online tutoring platforms worldwide decreased from 20.7% to 16%.
  • Across the 11 months ending August 2026, Cambly’s estimated Share of Search among online tutoring platforms worldwide decreased from 13.9% to 13.1%.
  • Across the 11 months ending August 2026, Varsity Tutors’ estimated Share of Search among online tutoring platforms worldwide decreased from 5.1% to 2.6%.
  • Across the 11 months ending August 2026, Wyzant’s estimated Share of Search among online tutoring platforms worldwide decreased from 3.4% to 2.6%.
  • Across the 11 months ending August 2026, Preply’s estimated Share of Search among online tutoring platforms worldwide peaked at 65.5% in July 2026 and was lowest at 54.1% in January 2026.
  • Across the 11 months ending August 2026, Superprof’s estimated Share of Search among online tutoring platforms worldwide peaked at 24.4% in January 2026 and was lowest at 15.9% in May 2026.
  • Across the 11 months ending August 2026, Cambly’s estimated Share of Search among online tutoring platforms worldwide peaked at 16.6% in December 2025 and was lowest at 13% in May 2026.
  • Across the 11 months ending August 2026, Varsity Tutors’ estimated Share of Search among online tutoring platforms worldwide peaked at 5.1% in October 2025 and was lowest at 2.2% in July 2026.
  • Across the 11 months ending August 2026, Tutor.com held steady: its estimated Share of Search among online tutoring platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for online tutoring platforms worldwide in August 2026?

  1. In August 2026, Varsity Tutors rose from 5th to 4th among online tutoring platforms worldwide.

  2. In August 2026, Wyzant fell from 4th to 5th among online tutoring platforms worldwide.

  3. Estimated monthly branded searches for Preply worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  4. Estimated monthly branded searches for Tutor.com worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Superprof worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

How the Brand Demand Index is measured

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