Brandwave

How popular isKhan Academy?

In September 2026, people searched for Khan Academy by name about 11.1 million times worldwide, about the same as the previous year. These searches made up 82.2% of all global online tutoring platform searches, placing Khan Academy first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about online tutoring platforms, Khan Academy appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Khan Academy is the most searched of 8 competitors and the second most recommended in AI answers.

  1. Khan AcademyShare of searches 82.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. PreplyShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SuperprofShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. CamblyShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OutschoolShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top online tutoring platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wyzant1st
  2. Khan Academy2nd
  3. Varsity Tutors3rd
  4. Tutor.com4th
  5. Preply5th
  6. Superprof6th
  7. Outschool7th
  8. Cambly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Khan Academy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wyzant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varsity Tutors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tutor.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Preply2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Superprof1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outschool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cambly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online tutoring platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which online tutoring platforms compete with Khan Academy?

Khan Academy against online tutoring platforms worldwide, by month

Share of searches by month for Khan Academy, Preply, Superprof. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyPreplySuperprofCamblyOutschoolVarsity TutorsWyzantTutor.com
Oct 202583.4%9.2%3.4%1.5%1%0.83%0.56%0.14%
Nov 202580.5%10.7%4%2.2%1.2%0.8%0.53%0.13%
Dec 202580.4%10.7%4%2.2%1.2%0.79%0.65%0.16%
Jan 202676%12.4%5.6%2.5%1.7%0.92%0.75%0.18%
Feb 202677.6%12.7%4.7%2.1%1.4%0.77%0.63%0.15%
Mar 202677.4%12.6%4.7%2.1%1.4%0.94%0.77%0.13%
Apr 202677.4%12.6%4.7%2.1%1.4%0.94%0.77%0.1%
May 202672.3%17.7%4.3%2.4%1.6%0.87%0.71%0.1%
Jun 202668.2%20.5%5%2.7%1.8%0.83%0.83%0.11%
Jul 202672.5%17.8%4.4%2.4%1.6%0.59%0.72%0.12%
Aug 202679.7%13.1%3.2%1.8%1.2%0.53%0.53%0.09%
Sep 202682.2%11.1%3.3%1.2%1%0.55%0.55%0.09%

  1. 1.Khan Academy

    82.2%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +2.5 points.

  2. 2.Preply

    11.1%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Superprof

    3.3%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Cambly

    1.2%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  5. 5.Outschool

    1%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Varsity Tutors

    0.55%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  7. 7.Wyzant

    0.55%

    Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  8. 8.Tutor.com

    0.09%

    Held 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Khan Academy and its closest rivals

Every comparison with Khan Academy

44 comparisons

How has branded search demand for Khan Academy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Khan Academy worldwide held steady at 11.1M.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among online tutoring platforms worldwide decreased from 83.4% to 82.2%.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among online tutoring platforms worldwide peaked at 83.4% in October 2025 and was lowest at 68.2% in June 2026.

How did search popularity change for online tutoring platforms worldwide in September 2026?

6 changes

  1. In September 2026, Khan Academy gained share of searches among online tutoring platforms worldwide, from 79.7% to 82.2%.

  2. In September 2026, Preply lost share of searches among online tutoring platforms worldwide, from 13.1% to 11.1%.

  3. In September 2026, Cambly lost share of searches among online tutoring platforms worldwide, from 1.8% to 1.2%.

  4. Outschool’s share of searches among online tutoring platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1% in September 2026.

  5. Estimated monthly branded searches for Tutor.com worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Varsity Tutors worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are Khan Academy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • khan academy

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How the Brand Demand Index is measured

Where does Khan Academy compete?

Khan Academy is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Edtech2nd of 916.1%Show ranking
Teacher resource platforms2nd of 816.6%Show ranking
Maths apps1st of 744.2%Show ranking
Online learning platforms1st of 757.7%Show ranking
MOOC platforms1st of 860.1%Show ranking
Online tutoring platforms1st of 882.2%Shown above
Maths practice platforms1st of 789.9%Show ranking
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