Brandwave

Khan Academy vs Varsity Tutors:Which is more popular?

In September 2026, Khan Academy had more branded searches than Varsity Tutors among online tutoring platforms worldwide. Khan Academy had about 11.1 million branded searches, while Varsity Tutors had 74,000. Khan Academy made up 82.2% of all online tutoring platform searches we track, and Varsity Tutors accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about online tutoring platforms, Khan Academy appeared in four of the five answers and Varsity Tutors in three. Varsity Tutors was mentioned before Khan Academy in three out of five answers.

Among online tutoring platforms worldwide in September 2026

Who do people search for more?

Khan Academy, about 150 searches for every 1 for Varsity Tutors

Khan Academy 11.1M searchesVarsity Tutors 74K searches

Who does AI mention more?

Khan Academy, mentioned in 4 of 5 answers, Varsity Tutors in 3

Khan Academy in 4 of 5Varsity Tutors in 3 of 5

Who does AI recommend more?

Varsity Tutors, named ahead of Khan Academy in 3 of 5 answers

Varsity Tutors first in 3Khan Academy first in 2

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Top online tutoring platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Varsity Tutors was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Varsity Tutors was listed before Khan Academy in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wyzant1st
  2. Khan Academy2nd
  3. Varsity Tutors3rd
  4. Tutor.com4th
  5. Preply5th
  6. Superprof6th
  7. Outschool7th
  8. Cambly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Khan Academy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wyzant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varsity Tutors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tutor.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Preply2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Superprof1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outschool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cambly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online tutoring platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Khan Academy or Varsity Tutors more popular in search?

This chart shows how often people search Google for Khan Academy and Varsity Tutors by name. Each line represents a brand's share of searches for all eight online tutoring platforms we track, month by month, from English-language searches worldwide.

Khan Academy and Varsity Tutors among online tutoring platforms worldwide, by month

Share of searches by month for Khan Academy, Varsity Tutors. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyPreplySuperprofCamblyOutschoolVarsity TutorsWyzantTutor.com
Oct 202583.4%9.2%3.4%1.5%1%0.83%0.56%0.14%
Nov 202580.5%10.7%4%2.2%1.2%0.8%0.53%0.13%
Dec 202580.4%10.7%4%2.2%1.2%0.79%0.65%0.16%
Jan 202676%12.4%5.6%2.5%1.7%0.92%0.75%0.18%
Feb 202677.6%12.7%4.7%2.1%1.4%0.77%0.63%0.15%
Mar 202677.4%12.6%4.7%2.1%1.4%0.94%0.77%0.13%
Apr 202677.4%12.6%4.7%2.1%1.4%0.94%0.77%0.1%
May 202672.3%17.7%4.3%2.4%1.6%0.87%0.71%0.1%
Jun 202668.2%20.5%5%2.7%1.8%0.83%0.83%0.11%
Jul 202672.5%17.8%4.4%2.4%1.6%0.59%0.72%0.12%
Aug 202679.7%13.1%3.2%1.8%1.2%0.53%0.53%0.09%
Sep 202682.2%11.1%3.3%1.2%1%0.55%0.55%0.09%

How has the Khan Academy and Varsity Tutors comparison changed over the last 12 months?

3 findings

How did search popularity change for online tutoring platforms worldwide in September 2026?

2 changes

  1. In September 2026, Khan Academy gained share of searches among online tutoring platforms worldwide, from 79.7% to 82.2%.

  2. Estimated monthly branded searches for Varsity Tutors worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Varsity Tutors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

1 branded search term

  • khan academy

Varsity Tutors

1 branded search term

  • varsity tutors

How the Brand Demand Index is measured

Other head-to-heads among online tutoring platforms

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