Brandwave

How popular isBISSELL in search?

In September 2026, there were an estimated 551K branded searches for BISSELL worldwide which is up 8% over the last 12 months. BISSELL holds 4.2% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson61.5%
  2. Electrolux11.3%
  3. Shark7.3%
  4. Roborock6.2%
  5. Dreame5.1%
  6. BISSELL4.2%
  7. iRobot2.3%
  8. SEBO1.2%
  9. Miele0.85%
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Where does BISSELL compete?

BISSELL is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands6th of 94.2%Shown below
Cordless vacuum brands5th of 84.3%Show ranking
Stick vacuum brands4th of 84.7%Show ranking
Handheld vacuum brands3rd of 75.5%Show ranking
Car vacuum brands2nd of 66.3%Show ranking
Mini vacuum brands2nd of 36.9%Show ranking
Pet vacuum brands2nd of 36.9%Show ranking
Carpet cleaner brands2nd of 618.5%Show ranking
Garment steamers2nd of 638.9%Show ranking
Steam mop brands1st of 536.5%Show ranking
Mop brands1st of 646%Show ranking
Mop vacuum brands1st of 339.3%Show ranking
Pet hair removers1st of 673.9%Show ranking
Bagless canister vacuum brands1st of 376.8%Show ranking

Which vacuum cleaner brands compete with BISSELL?

BISSELL against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, BISSELL, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameBISSELLiRobotSEBOMiele
Oct 202563.2%11.2%7.8%6.1%3.4%3.8%2.2%1.4%0.84%
Nov 202561.7%10.2%8.8%8.3%4.5%2.8%2%0.8%0.77%
Dec 202563.8%7.8%10%6.4%3.5%2.4%4.3%0.92%0.88%
Jan 202663.3%10.2%7.8%6.8%4.6%3%2%1.4%0.94%
Feb 202662.1%10.5%7.3%7.1%4.7%4%2.1%1.4%0.97%
Mar 202658.8%12.3%7.6%6.8%5.5%4.3%2%1.6%1.1%
Apr 202659.1%13.2%6.9%7.2%4.8%3.9%2.2%1.7%0.99%
May 202658.6%13%7.4%7.1%5.8%3.4%2.1%1.4%0.98%
Jun 202659.3%13.2%6.8%7.3%5.9%3.3%1.8%1.4%0.99%
Jul 202657.5%11.7%7.6%7.9%6.4%3.6%2.4%1.9%1.1%
Aug 202659.8%12.2%7.5%6.7%5.5%4.1%1.6%1.6%1.1%
Sep 202661.5%11.3%7.3%6.2%5.1%4.2%2.3%1.2%0.85%

  1. 1.Dyson

    61.5%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +1.8 points.

  2. 2.Electrolux

    11.3%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Shark

    7.3%

    Held 3rd. 967K estimated branded searches, +4% vs prior month. Share -0.2 points.

  4. 4.Roborock

    6.2%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Dreame

    5.1%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.BISSELL

    4.2%

    Held 6th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  7. 7.iRobot

    2.3%

    Held 7th. 301K estimated branded searches, +49.8% vs prior month. Share +0.6 points.

  8. 8.SEBO

    1.2%

    Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Miele

    0.85%

    Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between BISSELL and its closest rivals

Every comparison with BISSELL

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL worldwide rose from 510K to 551K.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 4.3% in March 2026 and was lowest at 2.4% in December 2025.
  • Across the 12 months ending September 2026, BISSELL fell from 5th to 6th among vacuum cleaner brands worldwide.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 59.8% to 61.5%.

  2. In September 2026, iRobot gained estimated Share of Search among vacuum cleaner brands worldwide, from 1.6% to 2.3%.

  3. In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 12.2% to 11.3%.

  4. BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.2% in September 2026.

  5. Estimated monthly branded searches for Dreame worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  6. Estimated monthly branded searches for SEBO worldwide fell 15.6% over 12 measured months, from 192K to 162K in September 2026.

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

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