Brandwave

How popular isAriat in search?

In September 2026, there were an estimated 673K branded searches for Ariat worldwide which held steady over the last 12 months. Ariat holds 59% estimated Share of Search among work pants brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariat59%
  2. Carhartt39.5%
  3. Dickies1.3%
  4. Caterpillar0.21%
  5. Bisley0.03%
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Which work pants brands compete with Ariat?

Ariat against work pants brands worldwide, by month

Share of Search by month for Ariat, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthAriatCarharttDickiesCaterpillarBisley
Oct 202543.9%53.7%2.2%0.19%0.03%
Nov 202539.6%59.4%0.88%0.11%0.02%
Dec 202539.6%59.4%0.88%0.1%0.01%
Jan 202644.4%54.3%1.2%0.16%0.02%
Feb 202654%44.2%1.5%0.24%0.04%
Mar 202667.8%30.3%1.5%0.29%0.04%
Apr 202675.5%22.5%1.7%0.27%0.04%
May 202678.7%19.3%1.7%0.28%0.06%
Jun 202678.9%19.3%1.4%0.28%0.06%
Jul 202675.3%22.6%1.7%0.33%0.07%
Aug 202671.9%26.3%1.6%0.26%0.04%
Sep 202659%39.5%1.3%0.21%0.03%

  1. 1.Ariat

    59%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -12.9 points.

  2. 2.Carhartt

    39.5%

    Held 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +13.2 points.

  3. 3.Dickies

    1.3%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Caterpillar

    0.21%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bisley

    0.03%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ariat and its closest rivals

Every comparison with Ariat

How has branded search demand for Ariat changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among work pants brands worldwide increased from 43.9% to 59%.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among work pants brands worldwide peaked at 78.9% in June 2026 and was lowest at 39.6% in November 2025.
  • Across the 12 months ending September 2026, Ariat rose from 2nd to 1st among work pants brands worldwide.

How did search popularity change for work pants brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among work pants brands worldwide, from 26.3% to 39.5%.

  2. In September 2026, Ariat lost estimated Share of Search among work pants brands worldwide, from 71.9% to 59%.

  3. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Ariat compete?

Ariat is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dress boots brands4th of 75.8%Show ranking
Waterproof boots brands4th of 77.2%Show ranking
Steel toe boot brands3rd of 711.6%Show ranking
Ankle boots brands2nd of 430%Show ranking
Work boot brands1st of 532.9%Show ranking
Women's boot brands2nd of 436.1%Show ranking
Base layer brands1st of 639.9%Show ranking
Farm boots brands1st of 347.3%Show ranking
Work shirts brands1st of 558%Show ranking
Work pants brands1st of 559%Shown above
Equestrian boots1st of 698%Show ranking

How is Ariat measured?

Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ariat

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How the Brand Demand Index is measured

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