Brandwave

Ariat vs Bisley:Which is searched more?

In September 2026, Ariat had more branded searches than Bisley among work pants brands worldwide. Ariat was estimated to have 673K branded searches compared to Bisley’s 4K, and held a 50.7% Share of Search versus Bisley’s 0.3%. These are worldwide searches for English-language branded terms.

Share of Search among work pants brands worldwide in September 2026Which is more popular in search, Ariat or Bisley?
Ariat50.7%673K searches
vs
Bisley0.3%4K searches

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Which is more popular in search, Ariat or Bisley?

Compare the work pants brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ariat and Bisley among work pants brands worldwide, by month

Share of Search by month for Ariat, Bisley. The figures are in the table below the chart.

View monthly share of search table
MonthAriatCarharttCaterpillarDickiesBisley
Oct 202537.9%53%7.1%1.9%0.22%
Nov 202535.8%59.5%3.8%0.79%0.17%
Dec 202535.6%59.6%3.9%0.79%0.14%
Jan 202637.5%53.3%7.9%1%0.32%
Feb 202643.5%45%9.9%1.2%0.32%
Mar 202653.9%33.8%10.7%1.2%0.32%
Apr 202659.3%27.1%12%1.3%0.35%
May 202661.7%24.2%12.3%1.4%0.37%
Jun 202661.7%26.1%10.7%1.1%0.37%
Jul 202656.8%29.6%12%1.2%0.42%
Aug 202658%29.8%10.5%1.3%0.34%
Sep 202650.7%40.9%7.1%1.1%0.3%

How has the Ariat and Bisley comparison changed over the last 12 months?

  • Ariat was ahead of Bisley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among work pants brands worldwide moved from 37.9% to 50.7%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Bisley’s estimated Share of Search among work pants brands worldwide moved from 0.22% to 0.3%, and its estimated monthly branded searches held steady at 4K.

How did search popularity change for work pants brands worldwide in September 2026?

  1. In September 2026, Ariat lost estimated Share of Search among work pants brands worldwide, from 58% to 50.7%.

Other head-to-heads among work pants brands

How each brand is measured

Brandwave collects information about searches that people make online using Ariat’s and Bisley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariat

1 branded search term

  • ariat

Bisley

2 branded search terms

  • bisley filing cabinet
  • bisley pants

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.